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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause. She helps brands grow engagement and build relationships with their audience.

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Thursday Thoughts: engaging advocates all year round

EveryAction

MESG Marketing Mary Getz, principal and founder Yes, it’s true—when an issue is breaking there is a flurry of activity. Super advocate acknowledgment: For advocates who have taken multiple actions in recent months, acknowledge their contributions with a badge they can share on social media or a discount code to your e-commerce shop.

Advocacy 143
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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

With peer-to-peer fundraising, donors raise money on your behalf by leveraging their personal networks. This strategy encourages your supporters to engage with each other and their friends and creates further awareness for your nonprofit by spreading your mission to new audiences. Gamify your fundraising event.

Hosting 119
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How to Host a Read-a-thon Fundraiser

Qgiv

Before the reading begins, you’ll recruit fundraising participants who will raise money on behalf of your organization. Read-a-thons are also a great, simple peer-to-peer fundraiser that can help you raise a lot of money without many overhead costs, especially if you host a virtual read-a-thon. Will they have a week?

Hosting 52
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Be aware that when you apply for Google Ads, you choose between two different kinds of accounts. You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. Format Format - Google offers three formats - text ads, video ads, and images (called 'badges').

Grant 152
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7 Techniques for Event Fundraising Success

NetWits

Don’t forget to shut down registration, and be sure to update the site with appropriate awareness messaging around the event. Most events average only 21 percent active online usage by participants. October: Send a follow-up report on the event and the impact of the money raised. Encourage online registration.

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Top Peer-to-Peer Fundraising Platforms for Nonprofits

Qgiv

This social aspect makes it a powerful way to boost visibility in your community and raise money for your programs! This encourages active engagement because it facilitates a friendly, competitive environment. These features include leaderboards, fundraising thermometers, and fundraising badges. Platform Overview.