Nonprofit Tech for Good

APRIL 5, 2012

Maximize the website and Twitter fields. Some personality is OK, but if you wouldn’t use a photo on the “Staff” page of your nonprofit’s website, then don’t use it on LinkedIn, either. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.”

Linkedin 109

Linkedin Profile Professional Tips 109

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content. The possibilities are endless.

Relationship 108

Relationship Personal Build Time 108

Nonprofit Tech for Good

JANUARY 7, 2024

Here’s a step-by-step guide to help you navigate the application process: 1) Request a Google for Nonprofits account After making sure your organization is eligible, visit the Google for Nonprofits website and request an account by clicking on “Get started.” Add all 15 headlines and 4 descriptions to your ads.

Google 282

Google Grant Guide Policy 282

Nonprofit Tech for Good

JANUARY 10, 2022

This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message. Informing about events and selling tickets to meetings, galas, fun runs, or any other activity.

Google 347

Google Grant Guide Nonprofit 347

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities.

Lesson 52

Lesson North America New York Kentucky 52

BoardAssist

DECEMBER 15, 2014

Many donors who receive a letter will go to your website to make their gift. Your goal in the first part of the letter is to get your reader’s attention. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Never use the passive voice when you can use the active voice. Guaranteed!

Mail 61

Mail Money Raise Tips 61

Nonprofits Source

NOVEMBER 3, 2017

But along came the internet and e-commerce, which forced the traditional definition to evolve and include website properties. Just as physical stores fight for prime real estate in heavy foot trafficked areas, so do websites to gain search impressions and clicks. Use multimedia to engage and retain visitor attention.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Your website must follow Google’s website policy. Have established websites.

Grant 52

Grant Google Guide Nonprofit 52

NonProfit Hub

JUNE 16, 2014

When you think of what gets shared in the social world these days, very rarely is it a link to an organization’s website, donation page or anything along those lines. More often you see millennials sharing that which is more visually pleasing and attention grabbing—so photos and videos are what scroll down your feeds.

Conference 49

Conference Nonprofit Industry Culture 49

NTEN

JULY 28, 2010

When someone visits your website, the first impression they'll likely get is still your homepage. The homepage of your website is key to engaging your visitors by getting them the information they want and sharing your important message. . and “How can we translate that to our website in a user friendly design?” .

Method 52

Method Audience Design Question 52

Greater Giving

NOVEMBER 9, 2023

Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. Your homepage should welcome visitors to your organization, letting them know who you are and why it’s worth their time to explore your website further and take the next steps to back your cause.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Care2

MARCH 4, 2009

But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

Story 122

Story News Press Local 122

Connection Cafe

APRIL 1, 2014

What makes a great nonprofit website? Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? Website abandonment is counterproductive to the work you’re trying to do. But imagine this.

Google 54

Google Websites Nonprofit Design 54

Connection Cafe

OCTOBER 21, 2020

Writing effectively for the web isn’t always as easy as it sounds (see our comments on the human attention span below). Let’s make one thing clear: Your readers have limited attention spans. There was a study conducted back in 2000 that showed the human attention span was 12 seconds long. Convert passive voice to active voice.

Web 40

Web Voice Attention Headline 40

NonProfit Hub

JANUARY 18, 2019

Without them, copy or headlines can become boring and predictable. Using the word “you” instantly address the reader and gets their attention. According to the US Bureau of Labor Statistics , the average American spends 8 hours working, 9 hours doing personal care, and almost 2 hours doing household activities every single day.

Conversation 67

Conversation Headline Nonprofit Children 67

DNL OmniMedia

OCTOBER 22, 2020

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Nonprofit Website Overview.

Websites 52

Websites Organization Nonprofit Site 52

Bloomerang

SEPTEMBER 12, 2021

And you can check us out, go to our website, learn about us if you’re interested in that. And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes. So how do you activate them?

Results 83

Results Video Donation Fundraising 83

Nonprofits Source

FEBRUARY 25, 2017

As a marketing professional, you should know how to build a website, at the very least. Prove return on investment (ROI) of your marketing activities. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge. High-resolution photos and videos to retain attention.

Content 40

Content Leadership Marketing Files 40

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? Best of all, this 7 step marketing process is easy to learn and will free your time to focus on more value-adding activities. Write A Headline That People Want To Click. Work smarter, not harder.

Process 98

Process Content Digital Marketing 98