NetWits

APRIL 10, 2011

Affiliate programs, organic search traffic and even offline advertising scored higher than social. By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. Social Networking Adoption by Non-profits. Fundraising via Social Networking.

Facebook 260

Facebook Fundraising Work Comparison 260

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. We started out by creating a twitter account and using just a few hours a week to monitor and post, then built out our other channels and cross-promoted our specific campaigns.

Social Media 189

Social Media Foundation Examples Media 189

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? This report analyzes data from some of the biggest national nonprofits in the U.S. We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38

Offline Support Online Donor 38

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. On the technology side, it can quickly grow wildly complex to manage creative and logistics for targeted marketing through a variety of channels.

Offline 73

Offline Blended Mail Channel 73

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] Small improvements to the online experience can make a big difference in donations.

Relationship 89

Relationship Studies Network Online 89

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The nonprofit presence at SXSW has been growing steadily over the past couple of years. In 2008, I was honored to be on one of the few nonprofit panels on the agenda. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. My nonprofit has found a free agent, now what?

Comment 97

Comment Artist Social Media Hype 97

Tech Soup

APRIL 20, 2012

And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.” Nonprofits and Mobile Technology. More nonprofits and libraries are using mobile technologies to educate, activate, and engage audiences and constituencies of all shapes and sizes. Capturing Moments in Mobile.

Mobile 50

Mobile Library Phone Camera 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Watech4good Summit. View more presentations from Beth Kanter. Photo by Microsoft Global Citizenship.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. As TechSoup is a 501(c)(3) nonprofit, we do not endorse or disparage any political candidate, party, or elected official. As TechSoup is a 501(c)(3) nonprofit, we do not endorse or disparage any political candidate, party, or elected official.

Social Media 54

Social Media San Francisco Community Media 54

Connection Cafe

NOVEMBER 26, 2013

It’s no surprise that nonprofits are investing heavily in monthly giving programs. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. For offline and online donors, each channel should support one another. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Connection Cafe

APRIL 7, 2011

Reprinted from Feb/Mar 2011 issue of Convio Connection : interview with Dave Hart, Chief Technology Officer, Convio. You talk to a lot of nonprofit executives. But this definition starts to diverge when you examine what types of information are of interest to different people within a nonprofit. Author: Jill Ward.

Offline 30

Offline Integration Convio Database 30

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.

Offline 279

Offline Results Fundraising Blackbaud 279

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Source: grist.

Measure 97

Measure Policy Social Media Green 97

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. Replace the “Web 1.0:

Social Media 269

Social Media Social Chapter Media 269

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. Replace the “Web 1.0:

Social Media 214

Social Media Social Chapter Media 214

NetWits

MAY 30, 2012

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. So what’s the harm in dropping a channel?

Online 234

Online Fundraising Offline Mail 234

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. I have a lot of respect for them and their expertise in the nonprofit sector. Here’s the comment: “Is it channel conflict or cognitive dissonance? There is way too much philosophical debate on which channel should get the credit for the gift.

Offline 62

Offline Channel Org Chart 62

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline.

Trend 78

Trend Online Giving Offline 78

Tech Soup

FEBRUARY 14, 2012

He's spent close to ten years helping nonprofits be more. If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. Online Is a Critical Piece. What do you think?

Offline 67

Offline Results Fundraising Time 67

NetWits

OCTOBER 18, 2011

, we LOVE some social media for nonprofits at NetWits Think Tank. A few interesting facts … 92% of the top 50 nonprofits have at least 1 social media presence on their homepage. My one question for you … Does social media improve fundraising online or offline in any way? 2011 Non-profit Social Networking Survey.

Social Media 274

Social Media Media Social Case Study 274

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. The 2010 Online Giving Report revealed that the size of the nonprofit makes very little difference in what percentage of total fundraising comes from online giving. Which nonprofit organizations raise the most money online?

Raise 85

Raise Money Online Giving 85

sgEngage

MARCH 15, 2011

Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,434 nonprofit organizations representing $2.19 billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending January 2011 as compared to the same period in 2010.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Nonprofit organizations responded to the disaster and so did their supporters.

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is a recurring theme from previous studies.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! Actually, it’s single channel communication that’s dead. Donors flip channels. Is it easy?

Mail 78

Mail Trend Offline Blackbaud 78