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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The allure to both nonprofits and potential donors is obvious. What is not so obvious is what this allure means to nonprofits in terms of bankable dollars. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. The Importance of Moving Donors Offline.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. 2011 Internet and Multichannel Giving.

Offline 209
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2011 Online Giving Trends

NetWits

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. billion in total fundraising from 1,560 nonprofits.

Trend 141
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144
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March 2011 Community Builder Chat Archive (#CommBuild)

Amy Sample Ward

This month’s chat focused mainly on sharing lessons and examples from the 2011 Nonprofit Technology Conference , which took place in Washington, DC, last week. Get the full archive here! Some of the topics from the chat include: Engaging specific ethnic groups/communities. Using content to fuel community engagement.

Community 123
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2011 Online Giving Trends

sgEngage

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. billion in total fundraising from 1,560 nonprofits.

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Blackbaud Index for August 2011

sgEngage

The latest Index data covers the 3 months ending August 2011 as compared to the same period in 2010. The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,276 nonprofit organizations representing $2.32 billion in yearly revenue on a monthly basis, both offline and online.