Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. VIDEO] Social Media Revolution 2011. Get training.

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Social Media Media Social Stats 236

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? We can help!

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Channel Fundraising Blackbaud Advocacy 58

Bloomerang

JANUARY 7, 2022

In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. How can you easily offer additional ways to give or open up more engagement channels? Hosting peer-to-peer campaigns. Donor receives opportunities to make views known.

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Retention Donor Guide Rate 86

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. So, how can your email campaigns stand out? And perhaps your next tweet or mailing. 3 is important for appeal campaigns.

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email Campaign Test Benchmark 48

Tech Soup

AUGUST 24, 2012

Some of the 2011 Winners Were: Best Overall Use of Convio — Project On Government Oversight (POGO) was presented the award for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS and complementing it with social media tools and staff creativity to reach more of the general public.

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Blackbaud Award Impact Convio 60

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. Who maintains your social media campaigns? We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. Anything else?

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Social Media Conservancy Interview Media 203

Nonprofit Tech for Good

NOVEMBER 29, 2010

Who maintains your social media campaigns? We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#.

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Social Media Interview Examples Media 247

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online donors become multi-channel donors. Don’t have a true multi-channel giving strategy in place?

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Results Fundraising Case Study Mail 68

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Channels covered included online, direct mail, telemarketing and canvassing. The full report is here. So what was the big picture "headline?"

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Donation Studies Headline Washington 72

Care2

JANUARY 21, 2012

So how did you do in 2011? does paid acquisition campaigns for hundreds of nonprofits. Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums. Use Multiple Channels.

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Adwords Fundraising Tips Convio 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. Email List Growth.

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Benchmark Studies Money Raise 70

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Our session ‘Are You Ready to React?’

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Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Our session ‘Are You Ready to React?’

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Channel Rhode Island Charlotte Integration 44

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? What is the key to a viral campaign which combines these outreach tools. Text Poll App from MobileCause. The focus is on Mobile Giving.

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Integration Mobile Conference Strategy 97

Amy Sample Ward

OCTOBER 14, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore.

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Skype Web Bookmarking Law 111

NTEN

SEPTEMBER 6, 2011

Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Regarding which "channel of influence" most influences mobile giving, among the six percent of respondents who made a text-to-give donation, more than two-thirds (68 percent) were prompted by a newscast or radio mention.

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Attitude Mobile Giving Canada 95

Connection Cafe

JULY 23, 2019

From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. Competition for Loyalty.

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Museum Trend Mail Culture 34

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels.

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Build Donor Channel Sound 38

Connection Cafe

NOVEMBER 4, 2011

Congratulations to United Way of Lake County (UWLC) for receiving the 2011 Innovator Award in the Peer-to-Peer Fundraising category! Check out what Valerie Petersen, Marketing Communications Associate at UWLC, has to say about their Page It Forward personal fundraising campaign and how they exceeded their goal by more than 50 percent.

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Convio Award Mail Channel 28

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010! Check out the graphic, that's an example of an email we sent as part of an integrated campaign.).

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America Results Volunteer Offline 24

Connection Cafe

DECEMBER 2, 2013

After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. And while it receives the biggest share of giving of any charitable subsector, its share in 2012 fell to 32 percent from 33 percent in 2011, according to Giving USA. “So less of their charitable dollars are being channeled through the church.”

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Organization North Carolina Blackbaud Dallas 36

NTEN

OCTOBER 15, 2010

Many nonprofits treat their email program as simply a digital version of their postal mail efforts. With inbox competition increasing and recipient patience dwindling, the nonprofits that succeed this holiday season and into 2011 will remember one thing: email is about the needs and wants of the recipients, NOT those of the organization. .

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Mail Campaign Management Yahoo 61

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. A well-executed social media campaign requires a time investment and skilled social media manager. Updates no longer exist.

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Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. A well-executed social media campaign requires a time investment and skilled social media manager. Updates no longer exist.

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Social Media Social Chapter Media 207

Achieve

JULY 14, 2022

Despite the rising popularity of other digital channels like social media and. Plus, we added a few tips at the end to help you cultivate the most successful email campaign. A welcome series is an automated drip campaign used to educate and familiarize new subscribers with your organization. online donor engagement. Whether you.

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email Support Newsletter Rate 52

Nonprofit Tech for Good

SEPTEMBER 26, 2012

If you choose to hard-code your own mobile website, the standard width for a mobile website (as of 2011) is 320 pixels. With the exception of mobile pages created specifically for group text messaging and QR code campaigns (donate, petitions, polls, and so on), most people will browse through only the fresh content on your mobile website.

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Mobile Websites Design Practice 221

Nonprofit Tech for Good

OCTOBER 22, 2012

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. A well-executed social media campaign requires a time investment and skilled social media manager.

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Social Media Social Chapter Media 247

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. That more or less covered it.

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Offline Integration Online Mail 30

Connection Cafe

JULY 11, 2019

The internet makes it easier than ever to create content and become an influential individual…since its founding in 2011, Creators on Twitch have raised over $115 million for over 300 charities across the globe. Multiple Creators on multiple channels raising as a team. They want to take part in an established larger campaign.

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Fundraising Game Stream Charity 36

NetWits

APRIL 11, 2012

There was also a session on creating email campaigns that increase donations and optimizing emails for mobile phones , which leads into the next takeaway. Just like direct mail, email isn’t going away just because some new thing called social media came along. 2) Mobile (as expected) is On the Rise. 3) Websites Still Matter (A lot).

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Technology Game NTC San Francisco 245

Connection Cafe

FEBRUARY 4, 2011

So, I was obviously excited to see the 2011 Nonprofit Communications Trends Report from Nonprofit Marketing Guide.com land in my inbox. Email marketing and websites will be the most important communications tools for nonprofits in 2011, followed by direct mail, in-person events, Facebook, and media relations/PR.

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Survey Convio Channel Trend 26

Connection Cafe

JANUARY 1, 2014

This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. The best email campaigns of December had a mix of the right ingredients. I refer to it as the Kickstartification of fundraising where nonprofits use time-boxed fundraising goals to drive giving campaigns.

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email South Carolina Fundraising Gift 46

Tech Soup

DECEMBER 9, 2013

Whether for a campaign, an appeal, or an organization's main web presence, I think 2014 will see organizations focus their online content on specific actions or messages, pulling back from the clutter or information overload. He got the NTEN Award IN 2011. Nonprofit fundraising in 2014 will be multi-channel.

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Celebrate News Technology Nonprofit 90