Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

Connection Cafe

FEBRUARY 17, 2014

Here are 50 fascinating nonprofit statistics you might not have known. 50 Fascinating Nonprofit Statistics from Steve MacLaughlin. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship'

Statistics 55

Statistics North America Benchmark Retention 55

NetWits

JUNE 19, 2012

My presentation covered how nonprofits can learn from what the corporate world is doing. Corporate email programs often have the resources to run more sophisticated email programs than nonprofits. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. How can your nonprofit stand out?

email 150

email Test Conference Benchmark 150

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. Even more interesting: With one nonprofit participant (who was sending non-mobile optimized emails), M+R ran a study to see how many people were opening the nonprofit’s emails on a mobile phone. a third had not.

Benchmark 64

Benchmark NTC Studies NTEN 64

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real?

Channel 118

Channel News Mail Blogger 118

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) “Robust direct mail programs drive up the retention and long-term value of new donors acquired online.

Results 68

Results Fundraising Case Study Mail 68

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2011

The panelists offered advice to nonprofits about integrating mobile into the nonprofit toolbox. My main takeaway was that nonprofits need to think differently about content. Michael’s guest post explains more: A Better Way to Produce Reports Nonprofit Annual Reports , guest post by Michael Hoffman, See3 Communications.

Report 112

Report Slovenia Blackberry PDF 112

Care2

JANUARY 7, 2011

Nonprofits and associations have faced tough times as they struggled to raise money, recruit new members, and retain old ones. As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives.

Benchmark 67

Benchmark Associations Stats Offline 67

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3 It’s not just me.

email 48

email Campaign Test Benchmark 48

Achieve

MAY 19, 2022

You’re hyper-focused on the impact your nonprofit can have on your community. Such is the life of a nonprofit fundraising professional! But, when has your nonprofit ever been one to back away from a challenge? This improved bidder experience is often what draws nonprofits to this type of software to begin with!

Tips 59

Tips Organization Charity Software 59

Tech Soup

MAY 7, 2013

I posted some nonprofit technology trends and news late last month, but found some late breaking nptech news items I wanted to add. The annual 2013 eNonprofit Benchmark Study by NTEN and M+R Strategic Services is now out. Online revenue grew by 21 percent since 2011. It's a free download at ebenchmarkstudy.com.

Phone 48

Phone News Technology Free 48

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. This report analyzes data from some of the biggest national nonprofits in the U.S. Jocelyn Harmon, Director of Nonprofit Services at Care2.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010!

America 24

America Results Volunteer Offline 24

Connection Cafe

NOVEMBER 26, 2013

It’s no surprise that nonprofits are investing heavily in monthly giving programs. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. However, if time does not allow a direct mail piece, focus resources on crafting a dedicated email series.

Build 38

Build Donor Channel Sound 38

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But even e-mail is changing. 3) Tailor the message for a mobile world.

Social Network 28

Social Network Mobile Social Media Network 28

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot! Are you searching for ways to raise more money?

Offline 279

Offline Results Fundraising Blackbaud 279

NTEN

OCTOBER 15, 2010

Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to?

Mail 61

Mail Campaign Management Yahoo 61

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors.

Offline 275

Offline Donor Online Aggregator 275

Nonprofit Tech for Good

JUNE 29, 2011

Written for the March 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. * * * * * * * * * * *. In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Source: Social Good: Charity and Technology in the Online Universe.

Social Media 197

Social Media Results Donation Online 197

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. It’s a challenging situation for any nonprofit. i.e. Direct Mail. Download Now!

Online 234

Online Fundraising Offline Mail 234

NetWits

APRIL 11, 2012

It’s been a few days since I returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. Key Takeaway : Email should be a critical part of every nonprofits communication strategy. Just like direct mail, email isn’t going away just because some new thing called social media came along.

Technology 245

Technology Game NTC San Francisco 245

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. 77% of nonprofits had at least one online gift of $1,000 or more last year. Here are five that need to be busted.

Trend 79

Trend Online Giving Offline 79

Tech Soup

FEBRUARY 14, 2012

He's spent close to ten years helping nonprofits be more. If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. effective online (fundraising, email communications, social media, technology solutions).

Offline 67

Offline Results Fundraising Time 67

sgEngage

OCTOBER 27, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Key Insights from the 2010 Global State of the Nonprofit Industry Survey Posted by Steve MacLaughlin on October 27th, 2010 Blackbaud has conducted its North American State of the Nonprofit Industry Survey annually for six of the past seven years.

Global 49

Global Netherlands New Zealand Germany 49

sgEngage

NOVEMBER 22, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Guys Like Good Causes Too Posted by Steve MacLaughlin on November 22nd, 2010 eMarketer recently had an article called “Men Care About Causes Too&# that highlights some new research. All Rights Reserved

Causes 65

Causes Trend Blackbaud Survey 65

sgEngage

NOVEMBER 9, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# All Rights Reserved

Los Angeles 64

Los Angeles Gift Charity Trend 64

sgEngage

NOVEMBER 18, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking It’s the Seating Chart, Stupid Posted by Steve MacLaughlin on November 18th, 2010 Where should the Internet team be on the organization chart? Who should own the Internet at our nonprofit? Focus on the seating chart. Try it for a week.

Chart 62

Chart Trend Blackbaud Internet 62

Tech Soup

APRIL 23, 2013

It's time to catch up on some of the nonprofit technology trends and news once again. I invite you to have a look at my list of 2013 forecasts on nonprofit technology trends with its handy new infographic so you can see how right (or wrong) I am about this year's tech trends for the sector. Here's the latest.

News 40

News Technology Romania Paypal 40

sgEngage

NOVEMBER 11, 2010

consulted financial/wealth advisors when making charitable decisions 55% of high net worth households gave their largest gift in 2009 to fund general operations at nonprofit organizations 54.6% s network of friends/peers 72.4% consulted accountants, 40.8% consulted attorneys and 38.8% All Rights Reserved

Studies 75

Studies Philanthropy Trend Attitude 75

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 79

Mail Trend Offline Blackbaud 79