Care2

JANUARY 30, 2012

In January of last year I wrote up a quick summary on how some of our clients' end-of-year fundraising campaigns did vs. the prior year, and I thought it’d be nice to repeat the exercise to see how nonprofits fared in 2011. Lower average gifts – 79% had lower average gifts in 2011 vs. 2010.

Fundraising 67

Fundraising Benchmark Rate Aggregator 67

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time. Register today!

Offline 153

Offline Channel Fundraising Mail 153

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. I was there to share what I’ve learned about engaging email campaigns. A quick survey’s of Tuesday’s attendees found only a few nonprofits were testing their email campaigns.

email 150

email Test Conference Benchmark 150

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. So, how can your email campaigns stand out? 3 is important for appeal campaigns. Here are 3 ways: 1. How to Personalize Your Emails.

email 48

email Campaign Test Benchmark 48

sgEngage

SEPTEMBER 26, 2022

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. Personas can be especially helpful when identifying prospects for specific campaigns or initiatives. Past Giving.

Data 68

Data Los Angeles Gift Model 68

Amy Sample Ward

APRIL 27, 2011

—– I’ve recently shared a couple interviews exploring two case studies of really successful online fundraising campaigns: SXSW4Japan Raises Over $120,000 and $100,000 in Three Days with #TeamAutism. Both campaigns leveraged the community and competition aspects of social media. The data says we should move on.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Amy Sample Ward

JANUARY 24, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). We learned so much while running that campaign, but we also made lots of mis-steps along the way. " Is email going out with 2011?

Web 117

Web Indiana Case Study Bookmarking 117

Connection Cafe

AUGUST 1, 2013

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. With these experiments you can establish your own benchmarks. Guest post by: Laura Iancu, 123ContactForm.

Offline 38

Offline Support Online Donor 38

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. about online donors and online acquisition. about online donors and online acquisition. Online-acquired donors are younger. Online donors tend to have higher household incomes.

Results 68

Results Fundraising Case Study Mail 68

Care2

JULY 15, 2011

But that doesn’t mean your organization shouldn’t be aggressive about your online fundraising. The 2011 eNonprofit Benchmarks study which analyzed data and response rates from 40 nonprofits has shed some new light on how often nonprofit’s should be hitting up their donors. Put Churn Rates Into Perspective.

Donation 70

Donation Fundraising Rate Studies 70

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most.

Websites 44

Websites Comparison Analytics Search 44

NTEN

NOVEMBER 4, 2011

Or if the communications director is busy creating content with little thought to annual campaign? Without them, you have no fundraising information, no campaign data, no volunteer information. According to the 2011 Nonprofit Social Networking Benchmark Report , nine out of 10 nonprofits have a standard Facebook page.

Data 56

Data Time Social Media Database 56

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? So what would triggered email campaigns look like for nonprofits?

email 55

email Marketing Registration Nonprofit 55

Care2

JUNE 15, 2011

In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. We’ll share the facts and fallacies about online giving. So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Crowdsourcing consists of principles, processes and platforms to get things done and usually involves an open call to a group of people online – the “crowd.” Input” usually means getting others to provide information of some kind such as feedback on an initiative or ideas for new campaigns or even to get answers to questions.

Measure 104

Measure Aggregator Platform Consultant 104

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Connection Cafe

JULY 7, 2011

Hjc specializes in integrated fundraising, brand building, and campaigning. Since 1992, they have expertly worked with nonprofits to bring online and other channels together. If you are running an acquisition campaign – make sure you are focusing on each of these key areas: Branding, Engagement, Giving and Stewardship.

Convio 24

Convio Benchmark PowerPoint Rate 24

Care2

AUGUST 12, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 28

Social Network Mobile Social Media Network 28

Connection Cafe

MARCH 20, 2012

Mobile strategy : From defining goals, to designing for mobile, to developing and executing campaigns, to measuring results, a growing number of digital strategy consultants can be your partner in effectively using the mobile channel. For example, Humane Society saw that number grow from 7 percent to 16 percent during 2011.

Mobile 30

Mobile Blackberry Convio United States 30

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

sgEngage

APRIL 6, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Video: Online Advocacy Trends Posted by Steve MacLaughlin on April 6th, 2011 The recordings from Blackbaud and Care2′s Advocacy Live 2011 event are now online. Hot or Not: What’s Sizzling in Online Fundraising?

Advocacy 60

Advocacy Trend Video Online 60

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

sgEngage

NOVEMBER 30, 2010

But it’s also the latest online creation of Chris Hughes, a co-founder of Facebook and director of online organizing for Barack Obama’s 2008 campaign. Hughes also enlisted Scott Thomas , former director of design with the Obama campaign and author of Designing Obama.

Trend 80

Trend New York Blackbaud Argentina 80

NTEN

OCTOBER 15, 2010

By Matt Burghdoff, Email Marketing & Online Fundraising Specialist, Grizzard Communications. With inbox competition increasing and recipient patience dwindling, the nonprofits that succeed this holiday season and into 2011 will remember one thing: email is about the needs and wants of the recipients, NOT those of the organization. .

Mail 61

Mail Campaign Management Yahoo 61

NetWits

APRIL 11, 2012

There was also a session on creating email campaigns that increase donations and optimizing emails for mobile phones , which leads into the next takeaway. adults use smart phones as of February 2012, up 11% from May 2011 and 10% said that their phone was their primary means of getting online. 3) Websites Still Matter (A lot).

Technology 245

Technology Game NTC San Francisco 245

NTEN

OCTOBER 9, 2012

If you think a long and flashy subject line will help the success of your campaign, you should check out new findings from MailChimp 's Email Genome Project. Learn how to tap into that holiday season generosity by registering online to download your copy. today, not a year or two ago,” said Cynthia Adams, CEO of GrantStation.

Research 67

Research Ideas Tools Survey 67