NetWits
APRIL 10, 2011
This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 10, 2009
My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away.
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NetWits
JULY 12, 2011
Bottom line – nonprofits are having some success in connecting with new constituents and generating action, but the social network works best when requiring a low level of commitment. Like other studies have noted, social networks like Facebook are not raising much money. hours per week on the social network.
NTEN
MAY 5, 2011
Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Declutter your site.
Nonprofit Tech for Good
JUNE 22, 2010
In 2008, many of the friends of the Nonprofit Organizations MySpace migrated over to Facebook, then in 2009 and 2010 a good number of the new fans came from @NonprofitOrgs on Twitter. Social networking communities are migrant communities, but that’s another blog post. That said, this information is very useful.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 3, 2011
In 2010, my three words were Networked, Generosity, and Full of Life. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. That means I’ll continue to build my personal networks and content sources in these areas.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 4, 2012
For “giving days”—which are becoming increasingly popular all over the country—social networking and digital communication such as email and blogging are key to driving big results. As in previous years, we assembled a “ social media planning guide.” In 2010, we created a targeted Facebook ad with a budget of $250.
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