Care2

MARCH 28, 2008

60) Search « Google AdWords for Nonprofits: 10 Tips About Keywords | Main | Whats an Email Address Worth? » Friday Mar 28 2008 Convio Online Marketing Nonprofit Benchmarks Released Friday, March 28, 2008 at 11:53AM | by James OMalley Convio recently released their second annual nonprofit online marketing benchmarks study.

Benchmark 28

Benchmark Convio Social Media Online 28

See3

MARCH 18, 2008

The first session is at 10:30 and is called: A New Tool for Online Campaigns: How to Show, Tell, and Activate with a Video-centric Microsite The second session is at 3:30 and it’s all about online video, it is called: The Age of YouTube: Using Video Online to Reach the Masses We pleased to have a special guest at this session.

Award 40

Award YouTube FAQ Video 40

See3

FEBRUARY 11, 2008

People wouldn’t write the checks or fill out the forms, but they can click and give, just like they click to buy a book or a Pez dispenser or, in 2008, pay their parking tickets. Obama’s inspiration activated people and the internet made it possible to turn that excitement into dollars. 350,000 donors!

Case Study 40

Case Study Studies Online Fundraising 40

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Thanks also to Vinay Bhagat at Convio for letting us use data from the new, soon to be released, 2008 Benchmark Study.

Advocacy 44

Advocacy Social Media email Online 44

See3

MARCH 12, 2008

Here’s the release: Somerville, MA (PRWEB) March 12, 2008 — Firstgiving, a leader in providing Web-based fundraising services for individuals and charities, today announced the ability for its users to add YouTube™ video and Flickr photos to their personal Web pages. Case Soup: Nonprofit Video Secrets Revealed!

YouTube 40

YouTube Video FAQ Charity 40

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Thanks also to Vinay Bhagat at Convio for letting us use data from the new, soon to be released, 2008 Benchmark Study.

Advocacy 44

Advocacy Social Media email Online 44

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. And bravo to the UN Foundation and orgs like it who create terrific pieces that keep web site users engaged and inform supporters of your activities.

Video 40

Video Campaign Chad Contest 40

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 28

Social Media Advocacy Activities Active 28

See3

FEBRUARY 22, 2008

I saw lots of questions about this on the PX list and elsewhere and thought to myself, these poor suckers, they are going to spend lots of time putting this together, will get little response, and people like Beth — with big and active networks — will eat their lunch. They don’t have a chance.

America 40

America Challenge Cambodia Giving 40

Care2

AUGUST 26, 2008

Maureen McGregor is theE-activism Director at Oceana. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

See3

FEBRUARY 11, 2008

Tensions remain between making a profit and alienating Facebook’s users, who the company says total about 64 million worldwide (MySpace has an estimated 110 million monthly active users). Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Once it goes up, it’s up.

Facebook 40

Facebook FAQ Myspace Yahoo 40

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? This webinar features Misty Meeks, Online Communications Manager at World Society for the Protection of Animals- Canada , and Robyn Erler, Manager of Activism Marketing at Care2. Thank you for beig so Generous. All rights reserved.

Social Media 28

Social Media Advocacy Media Social 28

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry.

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

NOVEMBER 2, 2007

Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2s civically active members to send emails to their senators in support of the treaty. July 6, 2009 | Anwalt Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Nice blog.

Law 28

Law Social Media Advocacy Case Study 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 world is an active hub filled with influentials. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com All rights reserved.

Social Media 31

Social Media Web Advocacy Media 31

Have Fun - Do Good

JUNE 25, 2008

Earlier in the month I taught a Nonprofit Blogging 101 workshop at the 2008 Making Media Connections Conference. Here are three examples: Rebecca Blood's Weblog Ethics Cyberjournalist's A Blogger's Code of Ethics Groundswell's Blogging Policy Examples 11. I originally wrote this post for the NetSquared Blog.

Question 45

Question Blogger Nonprofit Comment 45

Care2

NOVEMBER 27, 2006

60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? November 29, 2006 | Qui Diaz Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. » Monday Nov 27 2006 How can nonprofits make money off of this? All rights reserved.

Social Media 28

Social Media Money Advocacy Case Study 28

Care2

MAY 8, 2009

So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Reader Comments (3) I definitely agree.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JUNE 21, 2007

” The Solution: In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. To create a new comment, use the form below.

Case Study 31

Case Study Studies Social Media Campaign 31

NTEN

JUNE 18, 2009

In order to maker sure your content matches your stakeholders interests, you must track activity and make changes based on that data. Department of Health and Human Services (HHS), Office of HIV/AIDS Policy. One user said, "[I] would love to see more linkages to services like the HIV test site search."

Communication 57

Communication Online DC Wiki 57

Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. girlsincchatt ) and I ( @adrienneroyer ) are active on Twitter so we sent regular tweets about it.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JUNE 13, 2009

60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? “Facebook users with 500 friends actively follow the news on only 40 of them, communicate with 20, and keep in close touch with about 10. Guess what the results were?

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? by age, interest, activism level). You can get a feel for some relevant patterns by tracking (say) responses to appeals for simple online activism efforts. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com As for #1, as always, think hard about your metrics.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

AUGUST 7, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Flaws in the Causes Application It’s ahead of its time Regardless of the fact that Facebook is now open to everyone, the majority of active users are still under the age of 24. How many times do you search a day?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Flaws in the Causes Application It’s ahead of its time Regardless of the fact that Facebook is now open to everyone, the majority of active users are still under the age of 24. How many times do you search a day?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MARCH 4, 2009

4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. 9) Use the Active Tense: Users will engage more readily with content written in the active tense. We understand the marketing needs of your content and how to leverage search engine traffic for all its worth.

Social Media 38

Social Media Content Practice Web 38

Care2

AUGUST 16, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. YouTube is for uploads, while Google Video is for searching videos. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. It was great to connect with you in person and to share ideas about how citizen journalism impacts our work. All rights reserved.

Social Media 28

Social Media Advocacy Arts Story 28