article thumbnail

5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. YouTube has the highest engagement rate, and the lowest bounce rate. And for good reason, too.

Stats 226
article thumbnail

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

In the Into Focus report , See3, YouTube and Edelman surveyed nonprofit staff and found that the clear majority recognizes the power of video. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). Digital Sherpa ).

Video 139
article thumbnail

16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

And email ROI and online giving is up, up, up! But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered.

article thumbnail

Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

At the time, nonprofits were primarily only using Myspace and YouTube. Compile stats to share with executive staff. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Asserting yourself at work is often the missing piece to success.

article thumbnail

SociafyQ - Free Social Media Tracking and Analytics

Wild Apricot

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn.

article thumbnail

A Social Media Reality Check

Care2

The stats may suprise you. YouTube: 19.94% of the U.S population is on YouTube. While these stats are not terrible (in particular Facebooks and Youtube’s) it does demonstrate that the world does not revolve around social media for millions of people in the United States. Guess how much of the U.S.