TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. 50% of the ROI of a pin can happens after 2.5 And for good reason, too.

Stats 226

Stats Content Marketing Change 226

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

ROI 59

ROI Social Media Media Social 59

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Our reward?

Social Media 100

Social Media Media Social ROI 100

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Title: Social Media Manager. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Are you tracking Return on Investment (ROI), and how?

Cancer 213

Cancer Social Media Los Angeles Action 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not adding social-networking icons to your website. Blogging is the glue that holds your social-media strategy together. Craziness!

Social Media 274

Social Media Avatar Media Ratio 274

ASU Lodestar Center

OCTOBER 31, 2012

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. Such an economical move would benefit nonprofit organizations and help focus their budget on their causes instead of their marketing strategies. posted by Sunny Popali , SEO Director. Tempo Creative.

Marketing 83

Marketing Effective Organization ROI 83

Nonprofit Tech for Good

JULY 9, 2012

My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. It was also my duty to organize four fundraising events each year and manage an average six volunteers in any given week. can produce significant ROI is a myth. Social media is not free!

Social Media 262

Social Media Management Media Social 262

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter.

Twitter 112

Twitter Community Profit Organization 112

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. Please summarize your ROI.

United States 230

United States Social Media Interview Examples 230

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

Social Media 203

Social Media Conservancy Interview Media 203

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? or not work ??? " It is written for nonprofits newbies.

Social Network 50

Social Network Benefit Network Organization 50

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

Social Media 232

Social Media Media Ning Social 232

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Add social networking icons.

Social Media 259

Social Media Social Media Tech 259

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Care2

SEPTEMBER 21, 2010

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

ROI 57

ROI Social Media Metrics Strategy 57

Tech Soup

MARCH 18, 2013

In a panel hosted by TechSoup, representatives from four arts organizations discussed how they are using social media in new and innovative ways to market the arts. Michael DeLong, senior manager of online community and social media at TechSoup and managing editor at Emerging Arts Professionals , moderated the discussion.

Arts 57

Arts San Francisco Community San Jose 57

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Which has helped your organization the most and how?

Social Media 247

Social Media Interview Examples Media 247

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

There’s no doubt that social networks are allowing organizations to connect with and recruit non-traditional volunteers in new ways. At the same time, volunteer service organizations need to rethink how they work and what technology they use. Until recently Command & Control made sense. Opportunity Design.

Volunteer 104

Volunteer Network Organization Help 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. Do we attempt quantify them?

ROI 74

ROI Measure Ratio Benefit 74

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

Profile 242

Profile Nonprofit Twitter Social Network 242

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Internet Use Policy.

Social Media 99

Social Media Policy Media Social 99

Nonprofit Tech for Good

DECEMBER 5, 2010

Organization: Women for Women International. Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East. What was the very first social media tool your organization utilized, and when? Please summarize your ROI.

Social Media 207

Social Media International Interview Examples 207

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Web filtering not only blocks pornography and spyware, but continues on to sports, entertainment, politics, and social networking. Cash and resource-strapped, mission-focused organizations only need look around to see the strategic opportunities inherent in the web. Tags: guest blogging ROI.

ROI 50

ROI Policy Hunger Literacy 50

Nonprofit Tech for Good

DECEMBER 30, 2009

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 43% Yes… our organization blogs regularly. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 9% No… we can’t afford it.

Results 192

Results Communication Strategy Myspace 192

Care2

OCTOBER 12, 2009

No one is arguing the coolness of social media nor its ability to collect “friends&# , “followers&# , and “views&# , but how do you measure what this means in terms of meeting your organization’s mission? Are you wondering if your organization is blinded by the glamour (aka shiny object syndrome)?

ROI 52

ROI Social Media Measure Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Don’t update your organization’s profiles on the weekend. I do use the Nonprofit Organizations Facebook Page for work.

Social Media 246

Social Media Media Management Tips 246

Nonprofit Tech for Good

JANUARY 8, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google 206

Google Practice gMail Avatar 206

Robert Weiner

JUNE 3, 2010

My own resources page: [link] It includes links to articles like: Should Your Organization Use Social Networking Sites? Before You Jump in with Two Feet in Social Media - Important Boring Basic Stuff First. Tips for Entering Your Nonprofit into the Social Media Environment. The ROI of Social Media.

Resource 138

Resource eBook Social Media ROI 138

Have Fun - Do Good

AUGUST 10, 2007

I have a personal request for all you Ning and social networking experts out there. They are using Ning to build a social network and need some help setting it up to meet their needs, for example, they'd like to incorporate LinkedIn on the site. They are looking for general social networking advice as well.

Ning 40

Ning Social Network Network Social 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Social media is described in terms of the mission, not the tools. While the board wasn’t against technology or social media, it was a little bit of a mystery.

Story 90

Story Platform Build Organization 90