NTEN

AUGUST 31, 2011

We have created most of our games in-house, but we did work with MCM Net on our Super Meat Boy parody, Super Tofu Boy, and we have worked with This Is Pop on the peta2 game Breasts, Not Animal Tests. Whether it's the game's structure, text, illustrations, or something else, we'd look at it from all angles and make it work.

Game 89

Game Director Interview Marketing 89

NTEN

JUNE 21, 2011

NTEN's Amy Sample Ward shares from her experiences at the Games for Change Festival. That said, there are structures within government that can handle risk. How can you pursue innovation with games when teachers have the kinds of tests and classroom requirements now? But before we got there, we talked a bit about the problem.

Game 60

Game Education Change Classroom 60

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

So, I designed and have been testing a training program that embraces thoughtful do-it-yourself social media experiments and a peer learning process for sharing the learning. Both ended their experiments with insights about how to set up systems and structures for content creation across channels, linking, and engaging.

Social Media 99

Social Media Network Media California 99

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Themes that people want to learn: new metrics structures can bubble up. test and teweak. Below is the live blog or the archive of the live blog. Can’t wait! industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

NTEN

JANUARY 27, 2021

Lack of a structured process for quality assurance (QA) testing and remediation. The project manager should be clear and upfront with the client about expectations for decision-making, turnaround times, and reviewing and evaluating concepts, wireframes, designs and testing, approvals, and signoffs. Going over budget.

Project 58

Project Digital Work Tips 58

NTEN

MAY 5, 2011

RI4A is almost as committed to rigorous A/B testing as they are to immigration reform. Throughout their campaign, they've tested everything – from what time you should call your legislators to the best way to structure a text message – in English and in Spanish.

Campaign 75

Campaign Data Lesson Language 75

NTEN

MAY 3, 2011

Humans think in narrative structures, and we remember facts and statistics far better when they're presented to us in story form. But here at M+R, we've seen hard data contradict brilliant theories often enough to know that testing is essential, so we put personal stories to the test for a major national health organization.

Story 98

Story Org Work Data 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Test three times and if doesn't lead to action, you are wasting your time! can also use the statistics to improve the quality of their site structure.

Screencast 50

Screencast Analytics Measure Web 50

NTEN

MARCH 7, 2011

There's a bit of a learning curve to understand how the menus, site structure and content work and interrelate, but once you've got it the system provides a strong infrastructure for straightforwardly creating useful site structures to support even very large sites. Don't be afraid to take a CMS for a test run.

Open Source 65

Open Source System Content Drupal 65

NTEN

JANUARY 22, 2009

Presenting your work in a credible and engaging way -- through design, copy, structure, and interactive functionality -- reassures donors of their investment. Farra will be leading a panel discussion about Your website as an experience of your brand at NTEN’s NTC on Monday, April 27.

Websites 36

Websites Experiment Newsletter NTC 36

NTEN

MARCH 11, 2011

Find someone who's already done the work -- and hopefully have invested a lot of money in testing that work, too. There are some things you just can't fake, and a reporting structure – from your manager, to your peers, to your Board of Directors – that demands interesting and innovative work is one of them. Organizational Buy-in.

Tools 75

Tools Marketing Conservancy Contest 75