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Level Up Your Marketing with Analytics

Association Analytics

Having this data will help you make business decisions based on trends or actual performance. Event – this is really any action taken like watching a video or downloading a white paper. Keep in mind, attribution is not an exact science. Let’s use email as an example. Attribution.

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Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

This article goes through some of the larger trends and audience research around cryptocurrency owners. This volatility may become a huge difference from traditional fiat giving trends that show that Q4 is when most donors choose to give and lock in profits/losses in equity markets.

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Effective Online Onboarding Strategies

Care2

Care2 and Parachute Digital teamed up to create a White Paper explaining just that! With these questions in mind, you are primed to start thinking about digital in a new, hopefully more positive, way. Online Advertising Online Advocacy Online Fundraising Online Organizing Trends'

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The Fail-Safe Guide to Pitching Technology to Your Nonprofit Stakeholders

Connection Cafe

The timing couldn’t be better for nonprofits ready to explore technology investments because Blackbaud has just released the white paper, Making the Pitch to Nonprofit Leadership: How to Convey and Sell the Need to Invest in Fundraising Technology (I know it’s a mouth full!). Let this white paper help. The right tool set.

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Beyond the Pie Chart: What Scatter Plots Can Do for You

Tech Soup

white papers show what a scatter plot can do for you. Scatter plots are an effective way to give you a sense of trends, concentrations, and outliers that will direct you to where you want to focus your investigation efforts further. Be mindful that correlation doesn't guarantee a relationship. Can you spot the fraud?

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Recipes For A Successful Fundraising Moment

Connection Cafe

When an organization successfully connects to an issue that is top of mind for the public or to a trending hashtag, it can not only garner support for that issue but ultimately raise money to support its mission. . The white paper is chock full of examples from awesome organizations! .

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For CSR, 2019 is the Year of the Employee

Connection Cafe

As we move farther into 2019, we are starting to see many of these trends increase in momentum and be shaped by the demands of employees seeking more than just a paycheck from their employer. We’d love to hear more about the trends you see. You can listen or subscribe to our podcast at commonimpact.org/podcast.