Amy Sample Ward

AUGUST 18, 2009

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy! Goals & Objectives.

Social Media 190

Social Media Strategy Media Social 190

Amy Sample Ward

JANUARY 2, 2009

I’ve been thinking about these lists in terms of adopting social media tools and think that most of the lists are hitting on the same exact things. Here’s my list that I think hits at the core of all the other lists for social media strategy. 5-Part Social Media Strategy Process. Evaluation.

Social Media 102

Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. The presentations and recordings are available online for free and if you work for a nonprofit and want to learn more about social media, definitely worth reviewing.

ROI 50

ROI Social Media Reflection Question 50

Nonprofits Source

JUNE 22, 2017

Second, social media isn’t enough on its own to expose your organization to a new audience. As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. Step 2: Set expectations and key performance indicators to measure progress. Email Opt-In Rate.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Metrics, metrics, metrics. Video views?

Facebook 51

Facebook Ratio Influence Social Media 51

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4, so I'm in the low end of conversationalist.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Scored 10 How Much Time Does It Take To Do Social Media? Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Social media.

Ideas 98

Ideas Guide Online Fundraising 98

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Bloomerang

JULY 20, 2023

You can include social media share buttons on your online donation form. Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Social media. We’ll cover more about the metrics you should analyze later.

Ideas 77

Ideas Online Fundraising Tips 77

CauseVox

JUNE 1, 2021

These updates can be easily distributed via email, social media, or as a link from your organization’s website. Check out how Neverthirst used CauseVox to make their Workout for Water campaign their own: Tip: If you want to share or track your campaign across social media, try incorporating a hashtag. 5) Fundraising Metrics.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. And, above all, the session needs to be a conversation about Social Media, not a lecture. And, above all, the session needs to be a conversation about Social Media, not a lecture.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Here are seven tips to help you start measuring social media efforts.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites.

Measure 50

Measure Social Media Tools Technorati 50

ASU Lodestar Center

MAY 4, 2011

In their quick-takes on "making smart donations," media stories frequently tell donors to pick the charity that spends the least on administration and fundraising. News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Magazines like Forbes , U.S. But thats okay.

Teach 90

Teach Ratio Student Classes 90

Nonprofits Source

NOVEMBER 8, 2022

Make sure your goal is specific and measurable. Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Your tone should be uniform across all digital marketing platforms, from your website to your social media. . Increase donation page conversions by 100%. .

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools." Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Museum 2.0

JUNE 29, 2010

Suzanne Fischer is Curator of Technology at The Henry Ford in Dearborn, MI, and Eric Johnson is a librarian and New Media Specialist at Monticello in Charlottesville, VA. But we need to learn how to measure degree of engagement so we know when we’re doing it right! It was a collaborative library/design/art/community-building project.

Place 30

Place Discussion Library Museum 30