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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Direct Mail Donor Acquisition Strategies

Allegiance Group

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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First-Time Donor Retention: 3 Nonprofit Best Practices

NonProfit Hub

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation.

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Getting started with AI-driven fundraising: crash course

Candid

This quick guide will review the essentials. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Total revenue.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

In this guide to donor stewardship, we’ll review what your organization needs to know and do to build authentic, long-lasting relationships with donors. We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Building your donor stewardship plan.

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How to Conduct a Nonprofit SWOT Analysis: A Complete Guide

DipJar

This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. Let’s look at a few specific examples as we review the various elements of a SWOT analysis. You don’t have a clear system for tracking metrics such as donor retention rates.