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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Classy ] GivingTuesday 2023 raised $3.1 Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. increase in revenue.

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Why omni-channel fundraising works at year-end

EveryAction

To give just one indicator of email’s continued success as a fundraising channel, in the last week of 2022, participating organizations on the EveryAction platform sent nearly 318 million emails and raised over $77 million to power their work. The post Why omni-channel fundraising works at year-end appeared first on EveryAction.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Now, making a purchase on Amazon is as simple as sliding a button from left to right on your cell phone. Amazon revolutionized the easy checkout process.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

This is a time when many organizations are raising as much as 30% to even 50% of their total budget. . Later, you get their end-of-year appeal in the mail or in your inbox. But wait—a couple of days later, your phone rings. Here are example phone scripts a staff member can use to ask for a gift: . You feel fantastic. .

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. or to emergency year-end campaigns that tell donors you need to raise X number of dollars just to keep the doors open next year. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. … in person and over the phone). The fundamental rules of fundraising don’t disappear just because you are raising money through an event. #2:

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