Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

AUGUST 9, 2013

Your constituents now expect to receive relevant and interesting information in every email. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) DZ: What do you feel youre getting out of it?

Social Media 68

Social Media Twitter Action Advocacy 68

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals. Direct mail.

Ideas 99

Ideas Guide Online Fundraising 99

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. For more information on how to best leverage and market your content, check this out. The Online Giving Study found that incorporating your personal brand makes a double-digit difference in the amount of donations you get.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JULY 20, 2023

Capture donor information in your donor database. When donors give online, you can capture their personal information and save it to your donor database. You can then leverage this information to build relationships with these donors and encourage future donations. We’ll cover more about the metrics you should analyze later.

Ideas 79

Ideas Online Fundraising Tips 79

ASU Lodestar Center

MAY 4, 2011

Back in the early 1990s, I had a day job studying nonprofit spending and reporting as part of something called the Nonprofit Overhead Cost Study , a joint project between the Urban Institute and Indiana University. News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. The ratio is the total number of repins divided by total pins.

Benchmark 102

Benchmark Photography Ratio Stats 102

Bloomerang

JANUARY 7, 2022

For more information about determining the part that Giving Tuesday should play in your nonprofit’s fundraising strategy, check out Bloomerang’s webinar: Don’t Treat Giving Tuesday Like a Hail Mary. For additional information about how to leverage social media for Giving Tuesday, check out Bloomerang’s webinar on the subject.

Campaign 101

Campaign Ideas Giving Tips 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Or study bloggers SEO resources in more depth.

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. They demand proof of concept and access to information when and where they want it.

Analytics 33

Analytics Data Analysis Metrics 33