Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. So the big question is: how did you do?

Metrics 74

Metrics Digital Strategy Rate 74

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Media Cause

JULY 14, 2023

Factors to Consider When designing digital marketing projects that aim to create a meaningful impact and promote equity, consider the following factors: Target Audience: Identify your target audience(s) and gain a deep understanding of their needs and interests. Project management is a key element of our work at Media Cause.

Project 52

Project Digital Marketing Impact 52

TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. Luckily, Tech Impact is here to help. Post level data reports on the analytic behind individual posts on a page, whereas page level data measures the impact as post has on the entire page. Image courtesy of Black Celebrity Giving. For good reason, too.

Metrics 170

Metrics Facebook Stats Nonprofit 170

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 235

Practice Fundraising Guide Channel 235

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Qgiv

OCTOBER 9, 2023

They’ll link to your donation form from the business’s social media or website. There are many metrics you can use to qualify how successful your campaign is. Social media is often the main channel for cause marketing, but choosing which platforms to advertise on depends on the demographics you’re trying to reach.

Causes 52

Causes Marketing Impact Guide 52

Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it.

ROI 52

ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 101

Metrics Social Media Media Social 101

Charity Village

APRIL 27, 2022

So, when you do have budget to spend, it’s important to make the most impact with that money. The post The importance of communications measurement: Are you using the right metrics? But how do you know if your efforts have actually been effective? You need to measure, and you need to measure the […].

Metrics 52

Metrics Measure Communication Fund 52

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Marginalized users and organizations have been impacted in multiple ways.

Social Media 94

Social Media Media Strategy Social 94

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? Here is how you can craft a road map to social media success.

Social Media 98

Social Media Data Strategy Media 98

EveryAction

AUGUST 30, 2023

— Personalized communication and engagement strategies are critical to helping mid-level donors see the value and potential impact of increasing their donations to your nonprofit organization. Include impact stories and metrics in your acknowledgment and stewarding messages that show how far their dollar will go toward making an impact.

Donor 179

Donor Gift History Virtual 179

Saleforce Nonprofit

JANUARY 12, 2022

If we mobilized and rebranded as the “for-impact sector,” our purpose would become more clear, united by our mission to create positive change in our world. Jude drive the survival rate of childhood cancer patients from 20% to 80% since the hospital was founded in 1962 — how’s that for impact? million impact organizations in the U.S.,

Impact 111

Impact Time Nonprofit Leadership 111

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics.

Metrics 77

Metrics Social Media Media Social 77

Bloomerang

APRIL 17, 2024

One question you can ask is: “ What impact do you want your organization to make ?” Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. and “What products and services are most viable?”

Data 102

Data Metrics Measure Goal 102

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

Statistics 97

Statistics Fundraising Metrics Mail 97

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. That’s where technology can make a real impact. Quantifying the impact and success of services and programs can be challenging, but it’s essential.

Measure 91

Measure Help Analysis Metrics 91

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. About the Author.

Strategy 256

Strategy Fundraising Social Media Nonprofit 256

Nonprofit Tech for Good

AUGUST 21, 2021

Water.org ’s approach to empowering people with safe water and sanitation delivers on long-term impact expectations and makes it convenient for donors to create the change they wish to see in the world. This metric in mind, monthly donors know the measure of their impact when they check the box to make their donation monthly.

Difference 328

Difference Donor Community Profit 328

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 79

Storytelling Digital Integration Blended 79

Qgiv

APRIL 22, 2024

Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. Nonprofit marketing is deeply intertwined with social impact rather than focusing on financial gain.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

JULY 21, 2022

For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn. However, it’s important to keep in mind that LinkedIn is not just any other social media page.

Linkedin 52

Linkedin Social Media Practice Media 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 292

Digital Strategy Guide Create 292

Candid

MARCH 19, 2024

Over 1,000 nonprofits attended our 2024 Seals webinar , but we know there are many more out there looking to tell their story of impact and share that story broadly with current and potential donors to make their case for funding. In 2023, 62,575 nonprofits earned or renewed their Candid Seals of Transparency.

Story 52

Story Profile Metrics Accessibility 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. You can show them why their support matters and how they can make a positive impact on the world. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” He also talks about the strategic use of performance management – data that helps an organization understand impact.

Metrics 101

Metrics Measure Analytics Method 101

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media. The questions he raised include: ??

Social Media 178

Social Media Public Media Community 178

Nonprofit Tech for Good

FEBRUARY 13, 2016

The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. Step 2: Write a Social Media Fundraising Strategic Plan. Template 2] Your Social Media Fundraising Strategic Plan. Template 3] Your Social Media Fundraising Budget.

Social Media 100

Social Media Media Strategy Fundraising 100

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Use Social Media to Create an Online Community The average internet user spends roughly 151 minutes (that’s over two and a half hours) online every day. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

Attitude 97

Attitude Social Media Measure San Francisco 97

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Increase your impact on the community. Increase your impact on the community. What impact do you want to have on the world? Tell your impact story.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Achieve

FEBRUARY 16, 2024

Once the event has wrapped up, update your corporate partner on the following: Event metrics , including how much was raised and how many people were in attendance. Explain how their support made an impact and how you’ll use the donations raised to power change in your community. This could include free merchandise or gift baskets.

Sponsor 52

Sponsor Strategy Proposal Metrics 52

Get Fully Funded

MARCH 2, 2023

But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement. By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need.

Statistics 52

Statistics Stats Program Management 52

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause.

Library 104

Library Influence Demographics Nonprofit 104