The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
Now consider all of the different ways you could tell that story, including narrative voice, structure and imagery. You can also hint that a surprise is in store for the viewer: You’ll never believe what this puppy does when he meets the cutest newborn kitten ever! How you tell that story will elicit different emotions in the viewer.
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