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To Get Close to Members, Follow MarTech Trends

.orgSource

You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Watch what is trending online. Influencers are not necessarily thought leaders. Industry events—Monitor the headline speakers and their audiences. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. I hope I’m preaching to the choir.

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Trending Sources

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

From an article on 2024’s SEO trends by Rosey Bowring: “Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal says that we can partially blame AI for the sudden surge of low-effort and low-value content online. Page Titles : These are the clickable headlines you see in search results.

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Putting Our Humanity Back at the Center of Engagement

sgEngage

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Connect with past and current co-workers , colleagues, partners, and influencers.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. Notice the similarities of the layouts: they have a headline, a description, an impactful statistic, and a link. 2) Assembly | Malala Fund. 2) Women’s Funding Network.

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