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Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.

Raise 231
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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. There is no one size fits all answer to this question.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Promoting a special fundraising campaign. Repeated content, like blog posts, event listings, or even things like your programs or success stories. Avoid stretching images if they live next to content; you don’t want to end up with a skewed or blurry picture. Other potential announcements include: Brand updates.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. The stories can be tightened up. Put the donor in the picture.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. There are no images to tell a story explaining why they’re sending this appeal. Our Incoming 1L class.”

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. The fewer words you use the better, but you will need words to tell your story. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters.

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