The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In the second post , we reviewed the five rules for supercharged year-end fundraising. That being said, it’s really never too late to begin your year-end fundraising strategy. Ask your board for a year-end gift.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Nonprofit Tech for Good

NOVEMBER 20, 2021

To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Here are 4 tips to help you plan a successful massive fundraising event. Your data also has the potential to help you better understand how to reward and recognize top fundraisers and volunteers and plan your daily work. Step 2 : Meet once per month or as regularly as needed for your event’s fundraising timeline.

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Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . What is multi-channel fundraising? Direct Mail. Social media.

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The Fundraising Authority

SEPTEMBER 7, 2022

As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Figuring out which folks make good major donor prospects and which don’t can help you fundraise more effectively and successfully. Who qualifies as a major donor prospect for your organization?

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Get Fully Funded

JUNE 11, 2023

It’s Fall and that means it’s time to find the perfect fundraising letter template. If your Fall fundraising appeal is all planned out, well done. If it’s already in process or in the mail, excellent work! I have a fundraising letter template that works. I have a fundraising letter template that works.

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Bloomerang

DECEMBER 13, 2021

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts.

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Some of the primary ways they give include: faith-based giving, bequests and legacy giving, and in-person events and fundraisers.

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sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue.

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Bloomerang

MARCH 27, 2024

With all of this in mind, even if it has never been a targeted approach at your organization, delving deeper into the trove of research we have about Women’s Philanthropy could be an incredible tool for your fundraising success. Change organizational culture to impact the bottom line Know thyself.

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Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Bloomerang

JUNE 9, 2021

What’s the formula for effective fundraising?” . This is the “formula” for just about all effective fundraising strategies. Why is this fundraising formula important? A lot of people shy away from fundraising. A lot of people shy away from fundraising. Even our fundraising shows it. Well, here it is: 12141.

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Bloomerang

JANUARY 3, 2022

You survived the end-of-year fundraising season ! . After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . So, ask yourself : What was your original fundraising goal? Total number of gifts.

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Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Pamela Grow

OCTOBER 4, 2023

Have you ever cringed in embarrassment after writing a fundraising appeal letter that fell flat? Without the assistance of community-minded individuals just like you, we wouldn’t be able to serve those in our community each year. Happy fundraising! We’ve all been there. Thank you in advance for your support!

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Get Fully Funded

JANUARY 18, 2023

The pandemic presented unique challenges for fundraisers everywhere, but this difficult time has also led schools and other organizations to come up with more creative fundraising ideas than ever before. Get specific fundraising asks. Take advantage of the increased flexibility of online fundraising tools.

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Whole Whale

MAY 23, 2022

Father’s Day is a great day to plan a fun fundraising campaign to honor the Dads in our community. Also, Dads can be notoriously difficult to find a gift for as there are only so many coffee mugs, golf balls, and ties one person can need. Have a specific Father’s Day fundraiser. Have a goal in mind.

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Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They tell you that they’re thinking about everything that they have to be grateful for, and you’re on the top of their mind. They mention how your gift helped a person or solved a problem. You feel fantastic. . You feel fantastic. .

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Whole Whale

AUGUST 25, 2021

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats.

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sgEngage

OCTOBER 17, 2023

The nonprofit fundraising numbers make a compelling case for a strong end-of-year effort. The same goes for employer matching gift programs. Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving. Don’t let this moment pass you by.

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Bloomerang

JANUARY 13, 2022

Traditionally, January isn’t a very lucrative month for fundraising. Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. You can even send a postcard in the mail with the same copy as your social media post.

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Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

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Get Fully Funded

JANUARY 9, 2022

Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. You see, a good fundraising plan isn’t something you knock out in an afternoon. Your answers will give your fundraising plan structure and allow you to move forward with this important task.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? So, what can you do to get more people to open and respond to your fundraising emails? If you’re using email as a fundraising and donor communications tool, you can’t afford to send anything dull. He or she will personally read your fundraising email.

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sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart. Thank you’s. Peer to peer.

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sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart. Thank you’s. Peer to peer.

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email Communication Effective Fundraising 68

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind.

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The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. Get them moving on behalf of your charity with participatory fundraising. Get them involved.

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Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Is it easy to join your mailing list? As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff.

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Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. 10) to major gifts (e.g.,

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Donation Practice Fundraising Gift 52

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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