What’s The Difference Between A Principal Gift And A Mega Gift?
Bloomerang
AUGUST 17, 2022
There is one term though that has stood the test of time. The concept of a “mega gift” was coined by the late Jerold Panas , a fundraising pioneer in our industry. In his iconic book Mega Gifts , he writes about the types of people who give mega gifts and what it takes to have relationships with these donors.
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