Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Asking questions like “How large is a major gift at your organization?”

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust.

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5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

Does that mean that you don’t have any major gift prospects ? Let’s dig into a couple of key elements of the CES data and how they relate to major gifts, rather than philanthropy as a whole. 5 Research-Backed Lessons for Major Gifts.

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Ensure Sustained Giving by Planned Gift Donors

Connection Cafe

Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans?

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Engaging Event Donors to Consider Planned Gifts

Connection Cafe

Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. Explore simple ways to engage your event donor in the planned gift conversation.

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Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. This is a way for you to put a face to the donors behind the crucial dollars the fund your work.

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Budgeting for Your Company’s Matching Gifts Program

Connection Cafe

At Blackbaud, we take a unique approach to our employee matching gift program, one that is popular amongst other corporate giving programs. For example, I highlight our matching gift program when disasters, both natural and man-made, strike.

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Accounting for Development Gifts

Connection Cafe

gifts in the future. Too often, however, nonprofit organizations focus only on getting gifts “in the door”, and don’t pay enough attention to how those gifts are actually put to use in the community.

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Year-End Planning for Legacy Gifts Starts NOW!

Connection Cafe

For the planned giving officer, it’s time to kick into high gear with marketing and gift-instruction reminders to your constituents. Send a personal letter to each of them that provides examples of how these special gifts move your mission forward.

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How to Identify the Right Partner for Employee Matching Gifts Programs

Connection Cafe

One option is to direct all funding to a large nonprofit organization like the American Red Cross, Feeding America, Salvation Army, or others that have a broad reach. Social Good csr employee giving matching gifts

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Why Nonprofits Need to Broaden Their Funding Horizons

Connection Cafe

For all the attention paid to how nonprofits raise funds, there is very little public understanding about the practice of fundraising and the various income streams nonprofits rely on. Fundraising is the practice of securing charitable gifts.

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The Major Gifts Advice You Majorly Need

NonProfit Hub

As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Determine what a major gift means to you.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

4 Keys to Engaging Employees in Your Company’s Matching Gifts Program

Connection Cafe

But one of my favorite programs is what I’d call a building block of any give-back program – matching gifts. The company invests financially but puts the decision about where the funds go in the hands of employees. And it’s what I’ve seen unfold at Blackbaud after we launched our matching gift program. Culture – Matching gifts on their own without a culture that cares about giving back are just another program.

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Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Where it gets difficult is securing the second and successive gifts. . R ecency e ffects : As time goes on, memory of care at the hospital fades, reducing the stimulus that contributed to the first gift and would contribute to a possible second gift; .

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Last-Minute Gift Guide for Social Impact

Amy Sample Ward

When budgets are small or time is running out, many people turn to Do-It-Yourself options for holiday gifts. This year, I thought about my options, and decided to try something a bit different: giving gifts that support others. community diy gifts local razoo

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Inspiring “Gifts of Gratitude” in Healthcare

Connection Cafe

Since the program started two and half years ago, the organization has received more than 970 gifts of gratitude and honored 428 caregivers. The program has increased the amount of funds raised and has experienced tremendous growth year after year; and 3. Get patient data daily, run through wealth screening and provide major gift officers a list of potential prospects to visit while in the hospital. Fundraising Major Gifts Planned Giving Stewardship Sustained Giving

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A View From the Other Side of the Table

Connection Cafe

Readers of this blog may recall that I recently mused about needing to get an Annual Fund pledge in before Creighton’s June 30 fiscal year-end. The gift officer noted its longevity, while I mildly joked about its somewhat paltry level. I would love to hear your gift upgrade stories.

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10 Holiday Gift Programs That Benefit Nonprofits

Nonprofit Tech for Good

As a follow-up to 25 Online Gift Stores That Benefit Nonprofit s , below are 10 holiday gift programs that benefit nonprofits. Gifts range from symbolic adopt-an-acre of a national park gifts to funding a classroom project in a low-income community.

Are Employee Matching Gift Programs Really Engaging Your Staff?

Givinga

It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Some matching gift programs succeed in increasing employee engagement and making employees feel more connected and proud of their company.

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19 Holiday Gift Programs That Benefit Nonprofits

Nonprofit Tech for Good

As follow-up to 29 Online Gift Stores That Benefit Nonprofits , below are 19 nonprofits that are offering symbolic gifts and adoptions this holiday season. Assured to make an impact, the gift programs listed below are meaningful gifts for family and friends of any age.

Donor-Advised-Fund Tool Sends Gifts Directly to Charities - Online Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog

Donor-Advised-Fund Tool Sends Gifts Directly to Charities - Online Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas : Donor-Advised-Fund Tool Sends Gifts Directly to Charities By Holly Hall Charities can now make it easier for donors to make gifts from donor-advised funds by using a simple application on the nonprofits’ Web site.

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The Gift of Reading, a Circle of Life

Beneblog: Technology Meets Society

That’s why a group of Benetech supporters recently came together to give the gift of reading in honor of our long-time board member Jim Kleckner. With the Skoll Foundation’s support, your gift will have far more impact on our users around the world.

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“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

In fact, I would argue they are the ideal opportunity for a donor to prove his or her commitment to your organization’s mission and these sort of gifts should be celebrated and recognized to the utmost extent. Too often nonprofits cloak fundraising for general operating funds with fundraising in the name of a new building or a new educational program. But what if there was a way to inspire donors to make unrestricted gifts?

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Soliciting Funds From the Crowd? Results Will Vary - NYTimes.com

AFP Blog

Soliciting Funds From the Crowd? Individual artists have been soliciting donations from the public for years, using Internet fund-raising platforms like Kickstarter, Indiegogo and Razoo to defray the costs of producing their work. Museums, long reliant on corporate sponsorships, gifts and bequests, have been more hesitant to raise funds digitally because the substantial commitment of staff time required for such campaigns does not always produce a big financial win

Getting Creative with Online Fundraising: 10 Campaigns Using Mission Inspired Gifts aka Gift Catalogues

Connection Cafe

Mission inspired gifts specifically, or using ecommerce to allow supporters to “purchase” certain tangible objects that reflect what funds are used for in supporting an organization’s mission, have proven to be an effective way of harnessing these elements in raising funds online.

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Bookshare Creates Opportunities For Gifted Students

Beneblog: Technology Meets Society

students, Steffon says downloading from the collection helps him gather his required texts and recreational reading without eating into his limited funds. I talk a lot about how technology can help create tremendous educational opportunities for students with print disabilities.

Give up a Gift for Africa

SocialFish

To do this we decided that every Christmas we would replace a stocking stuffer gift with a donation to a charity on Belle’s behalf, teaching her to give up something of her own to help children less fortunate. For more information about Give up a Gift for Africa please visit.

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22 Online Gift Stores That Benefit Nonprofits

Nonprofit Tech for Good

All that said, when doing your shopping this year, please be conscious of the power of your spending and put your dollars to work for good by purchasing from any of the 22 online gift stores that benefit nonprofits – especially on #GivingTuesday. SERRV Fair Trade Online Gift Store.

Online Fundraising and 3 Reasons to Start a Recurring Gift Program

NetWits

Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now ! The concept of recurring gifts is simple. You’ll even learn about recurring gift management in The Raiser’s Edge.

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Is Social Media the Fund Development Professional’s Magic Bullet?

NonProfit Hub

Increasingly, board members are looking to development staff to devise a plan using social media to increase gift income. And consultants are hotly debating the role of social media in a fund development plan. The post Is Social Media the Fund Development Professional’s Magic Bullet?

From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

One would think that after making such an investment of time and precious funds in these new donors, retention would be a top priority – wrong. The Trial Gift. The first gift a donor makes is called a trial gift, kind of like a trial purchase.

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To Analyze or Not to Analyze… That is the Question

Connection Cafe

Or you continue managing in your portfolio, the same major gift and planned gift prospects and don’t see any additional prospects to fill in your pipeline that have identified potential or inclination. If this sounds like your organization, then it may be time to do some sort of analysis of your database to help uncover some potential upgrades to your annual fund and major/planned gift prospects to assign and qualify in your portfolios.

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Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue. Many nonprofits receive anywhere from 10-90% of their revenue from foundation grants. These contributions are typically high dollar grant awards that come from foundations, corporations, or the government.

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Writing Appeals – Dare to be Different

Connection Cafe

Success in having major gift prospects comes from having a good annual fund. … Annual Fund Direct Mail Fundraising fundraising appeals Major gifts

Recruiting Resources: Major Gift Officer Job Description

Donor Search

If you’re serious about your major giving program and have the funds to do so, you should be looking into hiring a major gift officer. Part of that process is going to involve defining a job description for your new employee. We’ve got you covered!

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Why You Should Stop Relying on Grants to Fund Your Nonprofit

NonProfit Hub

If you’re thinking about starting a nonprofit and the plan is to use grants alone to get it funded—think again. So many first-timers think grants are the way to go as their main funding source. Fund it yourself.

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10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. Giving Day Campaigns and Crowd Funding Campaigns Are Than Dollars Raised. Successful crowd funding depends on great storytelling.

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How Weinstein Hospice Uses Smart Segmentation to Identify Key Donors

Connection Cafe

Do you know how many of those you reach out to have the potential to make a large gift? We have limited funds to spend on marketing (doesn’t everyone?!), When it comes to fundraising, having the right information about your donors is critical.

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Will Give Local America Be The Largest Crowd Funding Event in History?

Beth's Blog: How Nonprofits Can Use Social Media

Last year, Give Local America raised more than $53 million from more than 306,000 gifts in 2014. Note from Beth: Give Local America , powered by Kimbia’s technology, is an effort to coordinate giving days on one platform.

Avoid a Crash Landing: Plan Now for Year-End Success

Connection Cafe

I recently had an opportunity to read a couple of my fellow … Annual Fund Direct Mail Major Gifts end of year fundraising

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7 Step Policy Guide for Nonprofit Operating Reserves

Connection Cafe

This week, let’s walk through seven steps to developing a policy to manage the use and replenishment of reserve funds. 7 Steps for Developing a Policy to Manage Operating Reserves: Inception – Make the case for the need for an operating reserve fund to the board.

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Online Organizing Confessions…

Connection Cafe

Before joining the world of online marketing and … Annual Fund Fundraising Major Gifts Stewardship Advocacy fundraising multichannel fundraising peer-to-peer fundraising stewardship…from a former grassroots organizer.