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Nonprofit Website Best Practices: 10 Ways to Make Your Investment Count

Neon CRM

In this article, we’ll catalog ten nonprofit website best practices your organization can use to maximize your investment. Here’s a great way to avoid those roadblocks: Choose a nonprofit-specific service like Neon Websites that incorporates nonprofit website best practices into their products from the ground up.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Does any of this sound familiar? REMINDER: It’s good practice to purge your list annually to remove folks who haven’t interacted with you in some time. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. Practical advice: How often to message people?

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Include Your Mailing Address on Your Donate Now Landing Page for Check Donations.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Does any of this sound familiar? REMINDER: It’s good practice to purge your list annually to remove folks who haven’t interacted with you in some time. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. Practical advice: How often to message people?

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990 Forms: Learn the Differences for Your Nonprofit

Achieve

Between the dozens of responsibilities that crop up within the course of running a nonprofit organization—from cultivating donors to event planning—filing tax returns probably isn’t at the top of your list of priorities. Tips to Keep in Mind for Filing Form 990. Your organization’s name, mailing address, and website (if applicable).

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Best practices of what makes for an effective email continue to evolve.

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Beyond the Event: Cultivation Strategies for your Peer to Peer Donors

Connection Cafe

They may already be on your regular donor file or prospect list. By leveraging additional data elements you can start to fill in the gaps in your prospect file, better target your fundraising campaigns, and increase your fundraising program’s ROI. She won’t say that she is happy her donors just threw away 90% of a direct mail campaign.

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