Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Web 108

Web ROI Bookmarking Phase 108

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). No one is immune to making mistakes on the Social Web. We’re now ten years into the Social Web.

Social Media 277

Social Media Training Train Media 277

Amy Sample Ward

APRIL 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Web 114

Web Map Bookmarking Conversation 114

Nonprofit Tech for Good

MARCH 9, 2011

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page.

Voice 265

Voice Facebook Org Beginner 265

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 276

Facebook Social Media ROI Gift 276

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Web 114

Web Bookmarking Metrics Twitter 114

Amy Sample Ward

JANUARY 24, 2012

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Web 117

Web Indiana Case Study Bookmarking 117

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. People either start ignoring your updates because you’re always in their news feed, or they “hide&# you altogether. YouTube.com/nonprofits.

Social Media 277

Social Media Avatar Media Ratio 277

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. You can then save those searches as RSS feeds, or in the application you use for Twitter. Measure THIS! That's not all! So how do I measure this? Good question!

ROI 50

ROI Social Media Measure Media 50

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Eliminate time-consuming tasks with process integration ROI: Staff time and frustration are saved when automated processes work.

ROI 82

ROI Digital Strategy Template 82

Nonprofit Tech for Good

MARCH 2, 2010

Purchasing advertising did not increase my fan base or help my Status Updates show up in the News Feed > Top News. Additionally, purchasing adverting did not appear to have any effect on getting my Status Updates to show up more often in the News Feed > Top News. The results are below: 1. That’s the new Facebook.

Facebook 209

Facebook Results Experiment Organization 209

Nonprofit Tech for Good

OCTOBER 5, 2011

Subtlety is an art on the Social Web. Keep in mind that your avatar will probably be displayed on hundreds, and hopefully thousands, of LinkedIn Profiles and featured in search results and the news feeds of your new members when they join your group. Don’t Use News Feeds. Enable Promotions and Jobs. Send Monthly Announcements.

Linkedin 195

Linkedin Group Practice Management 195

Nonprofit Tech for Good

OCTOBER 14, 2009

At the very least, Nonprofit Admins that spend a couple of hours teaching themselves the basics of HTML should be able to use this App to add a “Donate Now&# button to their page [ Example: Amazon CARES ] and/or an e-mail newsletter sign up box, mobile sign up box, and Web 2.0 icons [ Example: World Wildlife Fund ]. Causes App.

Facebook 213

Facebook YouTube United States Twitter 213

Care2

FEBRUARY 4, 2009

Conference to discuss the importance of incorporating Web 2.0 We had a lively discussion with several senior nonprofit executives about embracing the Web 2.0 The truth is, Web 2.0 So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 is a buzzword.

Web 31

Web ROI Myspace Social Network 31

DNL OmniMedia

APRIL 1, 2024

You may need to provide training on the purpose and use cases for your data warehouse or take strides to encourage more data-driven thinking in your organization’s workflows to see a worthwhile ROI on warehousing. The experts at Team DNL understand that every organization has different goals for its data and unique technology stacks.

Data 52

Data Guide Proposal Nonprofit 52

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment). The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment). The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment). The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Conference to discuss the importance of incorporating Web 2.0 The truth is, Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Nonprofit Tech for Good

DECEMBER 3, 2020

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Their experience of your page will occur primarily in the News Feed. First impressions are important on social media.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We also identify a monthly theme to discuss in more in depth. We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Check out these 10 tools and strategies to market your nonprofit on the web, connect with your members and reach new supporters. RSS Feeds: Add an RSS feed to your blog and news sections so people visiting your site can subscribe to your feed and stay updated on your nonprofits latest news. Tags: ROI.

Track 50

Track Social Media Tools Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Care2

AUGUST 27, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Monday, August 27, 2007 at 02:12PM | by James OMalley If Web 2.0

Social Media 28

Social Media Web Advocacy Online 28

Care2

SEPTEMBER 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Monday, August 27, 2007 at 02:12PM | by James OMalley If Web 2.0

Social Media 28

Social Media Advocacy Web Online 28

Care2

MAY 1, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" More frogloop articles on video can be found here.

Social Media 28

Social Media Video Advocacy Web 28

Care2

SEPTEMBER 11, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Hopefully, both grantmakers and grantees can meet somewhere in the middle of Web 2.0!

Social Media 28

Social Media Foundation Web Advocacy 28

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What are your best web content tips? Folks might also want to visit [link] Thanks!

Social Media 38

Social Media Content Practice Web 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. An algorithm is necessary to weed out boring content from the Facebook News Feed, but 1%? All that said, don’t worry too much.

Social Media 100

Social Media Media Social St. Louis 100

Achieve

JULY 2, 2019

If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid? A few years ago, most of your fans saw your posts in their feeds. Or if you are limited on web/email data, try retargeting segments who have engaged with you on social media.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you are not reading blogs and web sites in an RSS Reader , make that your New Year's resolution. Look at your score and ask yourself the following reflection questions.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Custom RSS feeds let you get quick updates on blogs that mention your organizations name.

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Or just a mailing list?

Social Media 28

Social Media Advocacy Wisconsin Case Study 28