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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

This very long post has been a long-time coming for so many reasons. At a training last week with a lot of long-time Facebook Admins in the room, I saw much head-nodding and eyes rolling. I think the time has come for nonprofits to examine Facebook a little deeper. It’s time for them to give back.

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What You Need to Know About Threads

Forum One

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

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Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. Google, etc.

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Great reads from around the web on March 2nd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The more than 260,000 people who follow the American Red Cross’s Twitter account were promptly informed of the discovery.

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