Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. For example, if you track just how many people come to your website, it doesn’t give you much action. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. I really appreciate that Fenton has included a similar recommendation.

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Metrics Social Media Media Social 227

The Sponsorship Collective

FEBRUARY 29, 2024

Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource Page for Sport and Athlete Sponsorship 5 Sports Sponsorship Valuation Strategies 5 Examples of Bad Sports Sponsorships that Missed the Mark Sports Sponsorship Measurement and ROI Metrics to Track How do Sponsorships (..)

ROI 45

ROI Metrics Measure Track 45

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. You could, for example, base one on an email list of your past donors to try and reach the most productive segment of your following.

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Facebook Fundraising ROI Virginia 242

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

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Measure Help Analysis Metrics 88

Nimble AMS

SEPTEMBER 26, 2022

Next, you’ll want to focus on the metrics side of your formula, ensuring your values are measurable. Finally, you’ll need a minimum of five metric groups to create a member engagement formula. . What metrics will help your association move forward? . For example, should a member get 1,000 points for opening 1,000 emails ?

Hosting 111

Hosting Metrics Associations Measure 111

EveryAction

APRIL 5, 2023

For example, can this new tech augment existing reports and dashboards—or provide more accurate forecasting into campaign revenue, grants, and major giving? Focus on improving your operations. This helps demonstrate the holistic impact of the desired shift on the entire organization. A roadmap is a pathway to the future state!

Technology 186

Technology Change Analysis Tech 186

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. In our example, our problem is that we don’t currently reach those who could participate in our volunteer program. So now, finally, we get to the metrics.

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ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. For example, I used the quote above overheard and tweeted by Google Analytics Evangelist, Avinash Kaushik. This week's theme is social media ROI. Tags: ROI.

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ROI Social Media Metrics Conference 78

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. What limits you? What do you think about our data?

Analytics 169

Analytics Language Associations Case Study 169

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

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Examples Websites North Carolina Virtual 83

Eric Jacobsen Blog

SEPTEMBER 20, 2022

Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Phillips , authors of the book, Show The Value Of What You Do , developed the ROI Methodology in the 1970s and refined it in the 1980s when their first book describing the process was published.

Work 63

Work ROI Law Project 63

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc).

United States 243

United States Social Media Interview Examples 243

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

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Metrics Donor Fundraising Retention 42

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Examples Media 189

Eric Jacobsen Blog

DECEMBER 17, 2022

Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Phillips , authors of the book, Show The Value Of What You Do , developed the ROI Methodology in the 1970s and refined it in the 1980s when their first book describing the process was published.

ROI 52

ROI Law Authoring Measure 52

Whole Whale

MARCH 15, 2023

Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

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email Difference Marketing Retention 75

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. For example, here are a few times of the year when donors may be compelled to give: Giving Tuesday. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Analyze your online giving trends and engagement metrics.

Donation 52

Donation Donor Giving Demographics 52

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Let's use Facebook as the example. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. from Facebook.

ROI 91

ROI Linkedin Online Analytics 91

Neon CRM

SEPTEMBER 1, 2023

Let’s look at the Red Cross mission statement as an example. That’s a perfect example of a nonprofit mission statement because it succinctly conveys the organization’s purpose of preventing and alleviating human suffering. For example, maybe one of your board members works in the tech sector.

Guide 52

Guide Business Support Metrics 52

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

Candid

AUGUST 18, 2021

The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Data analysis for planning campaigns is the perfect example.

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Course Fundraising Analysis Mail 130

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

ROI 59

ROI Social Media Media Social 59

Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. You’ll see that we noted a few non-financial goals in our examples. Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI.

Guide 52

Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

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Metrics Bookmarking Analysis Feeds 71

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

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Giving Retention Metrics Demographics 119

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. November and December are the highest months and thus you will have to compare November 2013 to November to 2014, for example, to get the full picture of your fundraising success. Other Metrics. It’s that simple.

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Track Mobile Media Fundraising 186

Bloomerang

NOVEMBER 10, 2023

For example, if your largest donations tend to be between $25,000 and $50,000, you might designate that range as your major gift range. For example, to reach your annual giving goals, you might determine that you need to receive at least five donations of $10,000 each, 10 donations of $5,000 each, 15 donations of $2,500 each, and so on.

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Gift Raise Guide Relationship 97

Allegiance Group

OCTOBER 16, 2023

A great listener An experienced fundraiser Excells at setting and tracking metrics/ goals So, while your personal preferences may vary, the top qualities of a major gifts officer are pretty consistent. Securing the Gift Candidates should be able to speak to a variety of scenarios, including specific examples based on personal experience.

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Gift Interview Question Articulate 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." The chapter is based on interviews with folks in the field and includes step-by-step checklists, examples, and tips.

ROI 50

ROI Social Media Slides NTEN 50

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. For example, you might use this information to identify a board member, major donor, or foundation that could provide a day-of challenge or matching grant on Giving Tuesday.

Demographics 72

Demographics Retention Donor Research 72

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Have any tips yourself for measuring social ROI?

ROI 36

ROI Social Media Measure Jordan 36

NonProfit Hub

SEPTEMBER 23, 2015

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics. Let’s narrow down that list of metrics.

Metrics 28

Metrics Track Organization Evaluation 28