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Using Segmentation To Boost Engagement In Email Campaigns

Bloomerang

In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns. Implementing email segmentation for success 1. The post Using Segmentation To Boost Engagement In Email Campaigns appeared first on Bloomerang.

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5 Technology Trends Of 2013 Nonprofits Should Care About

TechImpact

Gartner , a tech analyst firm, created a list of trending technology resources nonprofits and organizations are taking advantage of to make a greater impact using more robust resources, at a lower cost than traditional IT. Image courtesy of Wisepreneur. Virtual Information.

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Data-Enhanced Learning Management & Certification for Associations

Nucleus

” – Peter Sondergaard, Senior Vice President, Gartner Research. Similarly to the Learning Management package, the Certification package is most valuable when the data is blended with other data such as membership, email marketing, and web tracking.

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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard, Senior Vice President, Gartner Research Conclusion It is essential for associations to collect data over time, consistently analyze it, and—most importantly—apply it.

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5 Nonprofit Technology Trends to Watch in 2017

Nonprofit Tech for Good

2) A Revival in Email Fundraising. In response to declining engagement and reach on social media, in 2017 nonprofits will begin to refocus their efforts on email communications and fundraising. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ).

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10 Disruptive Technologies You Need to Think About

NTEN

Every Wednesday, Gartner does a free webinar on a variety of topics. According to Gartner, the average server uses 65% of its power just sitting idle. Gartner noted that client virtualization is still pretty new, though, and there are kinks to work out. . Gartner agrees. Then came email. Then Instant Messenger.

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