8 Key Aspects for a Successful Sustainer Donor Program
MAY 6, 2020
Sustaining donors represent a critical segment for any annual fund program. Reminder: Sustaining donors are transformational donors who have committed to support your organization using any regular frequency (monthly, quarterly, or annually). It’s easy to see why nonprofits love sustainer donors : they have great long-term value (LTV). In fact, data shows that sustainers have an LTV that is exponentially greater than that of a typical annual giving donor.