Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. The Fundraising Effectiveness Project documented just how many donors in 2021 didn’t return to give again in 2022! Email + SMS: A measurable fundraising lift

Research 69

Research Trend Help Benchmark 69

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started!

Fund 52

Fund Donor Strategy Search 52

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

Management 52

Management Donor Blackbaud Retention 52

Qgiv

JANUARY 8, 2024

Looking at the current state of fundraising, there are a few top trends and strategies to elevate your fundraising efforts that stand out among the crowd. Employing these latest trends and best practices can help you amplify your organization’s fundraising success! For example, ChatGPT is easy to learn and use.

Trend 52

Trend Raise Tools Tips 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Care2

FEBRUARY 11, 2013

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Donors want more.

Retention 76

Retention Rate Donor Strategy 76

Candid

FEBRUARY 27, 2024

When you hear directly from clients, you can better tailor services to their needs and preferences, which, in turn, helps increase client retention and impact. At L4G, response rates vary by collection method, from a median of 64% for in-person surveys to 32% for emailed surveys. Are the ratings worse in certain programs or locations?

Rate 128

Rate Survey Nonprofit Sample 128

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. .

Donor 141

Donor Strategy Retention Relationship 141

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Determine the capacity to give of your donors and funders.

Action 73

Action Report Practice Fundraising 73

Candid

MAY 14, 2021

Giving Data & Trends (38 pages, PDF), found that the growth in overall revenue was driven in part by small donors (between $101 and $500 in total 2020 giving) and “supersize” donors (at least $50,001 in giving), who gave 5.8 percent on a year-over-year basis, while repeat-retained and new-retained donors fell 5.1

Retention 69

Retention Studies Fundraising PDF 69

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

Relationship 93

Relationship Donor Build Tips 93

Bloomerang

OCTOBER 1, 2021

Your donors fuel your organization’s work, so it’s crucial to maintain a healthy, thriving base of supporters. A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Great question!

Report 121

Report Data Donor Metrics 121

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Analyze your online giving trends and engagement metrics. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

sgEngage

MARCH 15, 2024

Some examples: Employee retention rate Absenteeism rate Employee satisfaction, quantified on a questionnaire or survey Free Guide Development Plan Toolkit Download Now Utilizing Effective Data Tools Many nonprofits started out as a grassroots group with a dream and some bootstraps.

Measure 88

Measure Help Analysis Metrics 88

Pamela Grow

APRIL 29, 2023

According to the latest data from the Fundraising Effectiveness Project , nonprofits continue to face a concerning decline in donors and donations. Their latest report showed the number of donors dropping by full 10% in 2022. And new donor contributions decreased by 8.7% Nonprofits struggled to acquire new donors as well.

Retention 52

Retention Newsletter System Donor 52

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Data 98

Data Donor History Demographics 98

Bloomerang

AUGUST 18, 2023

There are two alarming trends in the current nonprofit world, and they are profoundly and demonstrably linked. Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year.

Fundraising 69

Fundraising Retention Gift Nonprofit 69

Nonprofit Tech for Good

MARCH 20, 2018

At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn’t think it would take this long. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts.

Stats 240

Stats Online San Francisco Fundraising 240

Bloomerang

NOVEMBER 29, 2022

The Fundraising Effectiveness Project (FEP) recently released its Second Quarter Fundraising Report, which is full of insights and giving trends that can help you and your team with your donor acquisition and retention efforts. There was a much larger decline comparatively when looking at donors who gave less than $500.

Raise 86

Raise Report Project Effective 86

Bloomerang

MARCH 4, 2024

Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Why report love matters Choosing a donor database is a pivotal decision for nonprofit fundraisers, influenced mainly by reporting capabilities.

Report 60

Report Effective Fundraising Template 60

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

Action 127

Action Donor Tips Fundraising 127

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

DNL OmniMedia

JUNE 28, 2023

But are you using your online tools effectively enough to connect with donors? Nonprofit technology offers a wealth of opportunities to support your donor engagement efforts, largely thanks to the data you’re able to collect and use to drive your decision-making. In just one glance, you can gain insights to improve donor relationships.

Platform 52

Platform Donor Online Social Media 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

Tools 361

Tools Fundraising Analytics Analysis 361

Qgiv

AUGUST 21, 2023

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. A tiered ad campaign can help hype your donors and get them into a giving mindset.

Template 98

Template Retention Stream Social Media 98

Qgiv

JUNE 8, 2021

The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire 2020 calendar year. The overall 2020 donor retention rate was 43.6%, a 4.1% Moving donors from their first gift to their second continues to be a chronic issue for the sector.

Report 52

Report Project Effective Retention 52

Connection Cafe

APRIL 19, 2019

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. The average donor retention rates for first-year online-only donors is 22%.

Retention 37

Retention Donor Change Blackbaud 37

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

sgEngage

JANUARY 17, 2023

Stepping into 2023, organizations and their donors are likely going to navigate a recession together­–impacting giving and the philanthropic landscape. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. The good news?

Gift 74

Gift Develop Measure Reflection 74

Association Analytics

SEPTEMBER 8, 2022

Identify patterns and trends to align products and services to the member journey. And you might find retention rates increase. Implementing some or all of these examples should lead to exciting trends of increased revenue from products or increased membership dues because you have grown your member base. Affiliates.

Data 169

Data Associations Product Stream 169

NetWits

MARCH 23, 2012

We recently released the most comprehensive analysis of online giving trends in the nonprofit sector. Here’s a few of the highlights … Key 2011 Online Giving Trends Include. 54% of the organizations experienced results at or above this growth rate. Online giving up 13% year-over-year *. 3) Clean up Your House.

Trend 268

Trend Online Giving Blackbaud 268

Neon CRM

AUGUST 24, 2023

Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector.

Hype 52

Hype Research Marketing Benchmark 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship. Donor stewardship. and Canada prefer donating online using a credit or debit card.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors .

Evaluation 109

Evaluation Metrics Campaign Fundraising 109