NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

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Neon CRM

DECEMBER 6, 2023

You may be balancing your final push to reach your fundraising goal with event planning, donor meetings, board meetings, and planning for the new year—and that list doesn’t include all the things you do outside of work, either. That’s why it’s essential to have a donor retention plan in place. Let’s take a look.

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NonProfit Hub

JUNE 12, 2020

However, during these discussions, many organizations ask the same question: “How do we attract more donors?” Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. Call your new donors. .

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Bloomerang

JUNE 3, 2022

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Dear Charity Clairity, When you write “the average dollar retention is just 47%,” I’m not sure what that means. Did the people in this donor group give more or less this year? Purpose of gift.

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Get Fully Funded

MAY 23, 2024

Donor fatigue is real, and it’s hurting lots of small nonprofits that are over asking their donors without balancing those asks with enough feel-good interactions. Some experts say donor fatigue is a myth. So, what does it take to prevent donor fatigue and keep people giving? What is Donor Fatigue? I’ll show you.

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Bloomerang

FEBRUARY 27, 2024

Your lapsed donors. Maybe they don’t remember giving to you in the first place. This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? Do donors realize they’ve lapsed?

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The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

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CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Retention Relationship 141

Robert Weiner

JANUARY 15, 2015

A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The original question: My organization is working on a data retention policy and wondering if others have insights to share. so removing records is a sure way to lose individuals who could be a donor in the future.

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Qgiv

MARCH 19, 2024

The backbone of sustainability for nonprofits often falls on the generosity of donors! To keep your donors engaged with your mission, it’s important to make them feel appreciated. Donor recognition is one of the best ways to help you retain your donors, but a simple thank-you letter may not always feel like enough.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Neon CRM

MAY 17, 2024

Are you calling your donors regularly? Calling to thank donors for their support after they give a gift can strengthen their bond with your nonprofit, leading to higher donor retention and engagement rates. The Importance Of Calling To Thank Donors For Their Support Does calling donors really make a difference?

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Double the Donation

MAY 8, 2024

A swift thank you is all it takes for 34% of donors to give again. And beyond boosting retention, a gratuitous follow-up can help your nonprofit share its impact, adhere to compliance standards, and show donors the appreciation they deserve.

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Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

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Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . Donors respond in times of crisis.

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sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

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Pamela Grow

JANUARY 25, 2024

With the overall decline in both donors and dollars, smart nonprofits are recognizing the importance of monthly giving programs. What policies and procedures does your organization have in place to ensure that donors who have made that extra commitment to give monthly to your organization are happy with their decision?

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Neon CRM

MAY 16, 2024

When was the last time you wrote a lapsed donor letter? Lapsed donors are a valuable group of supporters. Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. Use your donor management software to identify donors that haven’t donated in the last year.

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sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

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Digital Donor Work Calendar 91

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

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Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

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Double the Donation

MAY 5, 2023

As a nonprofit fundraising professional, you likely understand the importance of maximizing retention among supporters. But do you have a plan in place to go above and beyond, implementing the right strategies for effectively retaining matching gift donors? Not only […]

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Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

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Communication Donor Data Guide 98

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

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Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. If not, it’s time to strategize how you’ll retain year-end donors for the long term.

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Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

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Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Active donors are typically current donors whose last donation was in the past 18 months.

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Donor Mail Retention History 52

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. A tried-and-true way to acquire phone numbers is to ask repeatedly, every place you can think of. Make it easy to accept donations wherever your donors are.

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Bloomerang

APRIL 12, 2022

At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy.

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Software Management Donor Guide 102

Get Fully Funded

MAY 24, 2021

It’s important to have a plan in place for donor acknowledgement and John Killoran, Founder of Snowball Fundraising, lends his expertise from assisting over 7,000 nonprofits below. . Donor appreciation should be a crucial aspect of your overall fundraising strategy from the moment you start your nonprofit.

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Donor Ideas Tips Relationship 128

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Donor Database Management Essentials. Increase Donor Retention: Creating an intentional, documented plan outlines next steps to be taken with a donor.

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Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3%

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Mail Donor Strategy Files 52

Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

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