Donor Headline Mail Track 
M+R
JUNE 5, 2023
Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.
BoardAssist
DECEMBER 15, 2014
Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Upgrading your donors’ gifts.
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Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025.
Get Fully Funded
OCTOBER 7, 2021
Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Use your CRM to track relationships with supporters. Direct mail. Traditional mail does still have a place in advocacy campaigns. Bill tracking software.
Whole Whale
SEPTEMBER 8, 2023
While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.
NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.
Nonprofits Source
APRIL 19, 2017
Each group was then further segmented into 3 separate audiences: Giving history divided donors into: Current donors : Members who have donated in the past year. Lapsed donors : Members who have donated, but not in the last year. These identifiers then match your information to donor Facebook profiles. 6-12 month activist.
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