Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Get Fully Funded

OCTOBER 7, 2021

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Direct mail. Traditional mail does still have a place in advocacy campaigns. Track your engagement rates on each marketing platform you leverage. If your advocates are also donors.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Each group was then further segmented into 3 separate audiences: Giving history divided donors into: Current donors : Members who have donated in the past year. Result: 119%-203% higher conversion rates.

Ideas 111

Ideas Donation Online Strategy 111

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Employees in our stores, in our mail rooms, and in finance — they should all be able to see how their work is helping people on their path to better health.”.

Companies 106

Companies Alaska Malta Philanthropy 106

Nonprofit Tech for Good

NOVEMBER 29, 2010

In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check. million new visitors per year, but we anticipate that going much higher as people are able to comment and easily rate and post pages to their social networking sites. The site currently has 1.6

Social Media 254

Social Media Interview Examples Media 254

Connection Cafe

JANUARY 30, 2017

Do your donors and supporters understand the unique, specific value that your organization brings and the specific actions you take to respond to issues? We then tweeted at them and got their e-mail addresses. People passionate about this cause could see a tangible way that the ACLU was responding. They Amplified their Voice.

Headline 20

Headline Lesson Time Influence 20

Connection Cafe

FEBRUARY 5, 2018

It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. While people may be hitting the Donate button spontaneously in response to events in the news, they’re also making conscious decisions to sign on for the long haul as monthly donors to help nonprofits make real, lasting change.

Time 33

Time Fundraising Benchmark Trend 33

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

JANUARY 10, 2022

These include: Encouraging donations from donors and potential donors. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Performance: The account must maintain a 5% click-through rate each month.

Google 347

Google Grant Guide Nonprofit 347

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Exceed Donor Expectations. Too often, they then watch as 60%, 70% or even 80% of those new donors fail to support them in year two. Fight for every donor. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate.

Donation 51

Donation Giving Headline Conversation 51

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Google 31

Google Grant Adwords Social Media 31

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Bloomerang

AUGUST 28, 2021

But if you’ve never heard of Bloomerang beyond these webinars, we’re actually a provider of donor management software. And I absolutely love helping fundraisers fundraise more confidently and delight their donors and boost their donors’ loyalty. They do the mailing. That’s what Bloomerang is.

Video 80

Video Fundraising Guide Test 80

Connection Cafe

APRIL 13, 2018

Tip 1: Master your direct mail fundraising. For over a century, direct mail has been a fundraising staple. With the advent of the Internet, email, and social networking, many school fundraisers are wondering: Does direct mail fundraising still work? Include headlines and plenty of white space to make it easy to read.

Education 23

Education Fundraising Mail Offline 23

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). More and more donors are giving online, especially towards the end of year.

Story 54

Story Nonprofit Social Media Content 54