Donor Gift Magazine Rate 
Network for Good
MAY 14, 2021
Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. That means that donors haven’t stopped giving, they have just moved to other charities.
Connection Cafe
NOVEMBER 19, 2018
million gifts. Retaining your first-time donor and sustaining your existing donors should be on your list. Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. This also builds momentum and excitement, donors thrive off this feeling!
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Network for Good
MAY 14, 2021
Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. That means that donors haven’t stopped giving, they have just moved to other charities.
NonProfit Hub
JANUARY 19, 2015
This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our January/February edition, we explored how to keep donors around all year. Development Director John Mabry humbly attributes their retention rates to their cause.
NonProfit Hub
SEPTEMBER 15, 2016
So when it comes to divvying up your time among donors, it’s crucial to maximize every second and every minute. But too often, we ignore that logic when trying to solicit donors. We chatted with Marc Pitman, founder of The Fundraising Authority, to find out where you should be spending the most time with donors. On Major Gifts.
The Science Behind Engaging your Supporters
SEPTEMBER 24, 2018
Higher Conversion Rates = Raising More Money. EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2.
Get Fully Funded
MAY 9, 2022
How many new donors do you need? Your SMART goals might look like these: Increase our donor list by 10%—from 950 to 1,045—by Dec. If you’re just starting out and only have 25 donors, you may be able to quadruple your donors to 100. Your donor database: Your donor database houses every donor who ever gave you money.
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