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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Digital Must-Haves for Fall Fundraising Success Part 5: Digital Advocacy Forms

EveryAction

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Did they come to you as an advocate, or were they a donor first?

Digital 130
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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’ve been looking for good examples of nonprofit mobile strategies. I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. Your organization was one of the early adopters of mobile phone apps. Tell me about Seafood Watch.

Mobile 111
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Nonprofit Technology News: Help for Charities to Develop Mobile Giving Capacity

Tech Soup

Our lead story in this issue of TechSoup’s Nonprofit Technology News is the creation of the Mobile Giving Alliance that will help charities develop their mobile giving. Help for Charities to Develop a Mobile Giving Campaign. Fund for UNICEF, and United Way Worldwide to bring more mobile technology resources charities.

News 61
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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. A website (mobile app coming soon) that allows users to check-in while doing good deeds.

Fun 274
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Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies

Beth's Blog: How Nonprofits Can Use Social Media

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more.

Content 120
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Getting The Most Out of Your Charity Auction Software

Qgiv

Your auction software should provide features like easy event setup and registration, real-time bidding with a mobile or web-based interface , outbid notifications so attendees can stay on top of their coveted items, and more. Multiple bidding options, with both mobile and web-based platforms. Participate from any location.

Charity 52