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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!

Mail 61
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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. per click.

Ideas 111
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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Including last year’s gift amount. Including how last year’s donations were used. Maybe a hat or pair of gloves?

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

If it’s done well, you’ll get a gift. Here’s our mailing address if you want to send a check. Let’s take a look at what makes a successful, powerful fundraising landing page so you can make sure yours are working for you to bring in the most donations possible. Give the priceless gift of education . Blah, blah, blah.”.

Giving 119
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

You want to inspire them to take action and feel a certain way after they make their donation. . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support.

Question 142
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New Study: Donations Decline for Nonprofits

Care2

Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 billion worth of donations revenue (although it excluded any donations worth $10,000 or more). Channels covered included online, direct mail, telemarketing and canvassing. A sobering one, overall.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. After a donor has given a first-time gift, here are some ways to keep them engaged and encourage another gift. Ask them to consider joining a giving circle or scheduling a monthly gift.

Donor 62