Community Engagement and Social Media for Public Media

Amy Sample Ward

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media.

Addressing Accessibility in Social Media


In an ever-changing world of social media and web collaboration, tools for user interaction and engagement are becoming increasingly prevalent. Your organization may have implemented any number of social tools in the past, or may be considering doing so in the future, but with these decisions often come concerns about how to best address your audience’s diverse needs. When developing social sites, personal user accounts and profiles form the backbone of such destinations.

Trending Sources

Global Scale: Launching the discussion list & much more!

Amy Sample Ward

I am excited to say that we have created a bit more content, a new discussion group, and are planning a roundtable discussion for December! Movement building is something I’m very passionate about, and I think we can truly make lasting social impact if more organizations, campaigns, and changemakers operated in a movement focused way, instead of investing resources and capacity into one-time efforts. Global Scale Discussion Group. Global Scale Wiki.

Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Social network analysis gives you a 10,000 view of your ecosystem.

The Social Website: Integrating Social Media into Website Design and Function


If you're considering revamping your website to include social elements like the Facebook Like button, streaming from YouTube, or adding information from a social site through its API, it can be overwhelming to know where to begin. There are many ways to “get social,” and so many reasons for doing so. The process of considering how to get social starts with considering goals. What are the reasons for integrating social media into your website?

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Explores the ecosystem of data for social problem solving and the role philanthropy can play. We discussed some of the social media monitoring tools.

Social Media 101 TweetChat Recap: Tagging

Tech Soup Blog

The final installment of TechSoup's Social Media Mondays tweetchat series, an interactive companion to its Nonprofit Social Media 101 wiki , covered the topic of tagging. One tagging tool that is overlooked as a nonprofit resource is social bookmarks.

Wikis: What, When, Why

Museum 2.0

What's a wiki? Wikis are websites that are extremely easy for anyone (even you!) Its success can distort understanding of what makes a wiki work. Consider these two stories of museum-related wikis that struggled. On March 22, they released the wiki.

Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media.

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Social Media, Networking, and African Women’s Leadership Training in Rwanda

Beth's Blog: How Nonprofits Can Use Social Media

My sessions were integrated into the various leadership, visioning process for women’s rights, curriculum development, and evaluation methods modules throughout the week as networked and social media skills were not the main focus.

TechSoup Community Team Wiki Launch

Tech Soup Blog

Our online community and social media team helps to do that by sharing what we learn as we develop our own projects, making education a central goal of our activities. We're excited to announce a brand new window into what we do and what we're discovering with the launch of our Community Team Wiki. It also hosts the Nonprofit Commons in Second Life , supports micro-volunteering efforts , and curates resources like the Nonprofit Social Media 101 wiki.

Got Social Media Policy?

Beth's Blog: How Nonprofits Can Use Social Media

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. Here's the social media policy I created for Beth's Blog. The social media policy tool helps you with part of the of step 1. . Social Media Policies.

My NTC Session Planning Wikis.

Beth's Blog: How Nonprofits Can Use Social Media

We went to a pub with some David Wilcox and Nick Booth, ordered up a few rounds of drinks, and had a fantastic conversation about social media and nonprofits. The planning wiki (very much a work in progress right now) is here. #3

This Week On Beth’s Blog: Growing Social Impact in A Networked World – A Grantmaker’s Gathering on Networks

Beth's Blog: How Nonprofits Can Use Social Media

The conference program and schedule is here : The conference is using social media to engage people beyond participants attending the face-to-face event. You can follow the conversation and join the discussion by also using the hashtag #netfunders. Image by EEKIM.

CommBuild Tweet Chat April 23: Storytelling and Social Sharing

Tech Soup Blog

Pacific time for a special Digital Storytelling Challenge edition of the weekly CommBuild discussion on Twitter. Have questions about sharing community stories online you'd like to make sure we cover during the discussion on Twitter?

My NTEN Chat 8/12/08


We had a great discussion about wikis and how to try and get people to participate more in them - perhaps give artificial deadlines, or specifically purposeful tasks. My favorite takeaway advice was that we should all "leave a trail of wikis" - in other words, if you use them all the time, others will get it and use them too. Tags: chat rooms NTEN wikis Last week's NTEN Office Hours chat was awesome!

The 2012 Field Guide to Software for Nonprofits


The new edition covers nearly 70 types of software, from association management to wikis and everything in between. Managing Constituents Websites Email Social Media Graphics & Multimedia Events & Meetings Collaboration Fundraising Advocacy How to Choose Software Free Content

Social Media Infused Discussion Triggers and Ice Breakers and Connected Futures Workshop Opening Day

Beth's Blog: How Nonprofits Can Use Social Media

I had to do it for Connected Futures: New Social Strategies and Tools for Communities of Practice workshop. " We have uploaded the screenshots into our wiki profile pages. Burning Questions Playing the Social Media Game Reflection at the End.

Social Media Tips from the TechSoup Global Network

Tech Soup Blog

By now, you've probably heard all the benefits of building a social media presence on Facebook or Twitter. We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network.

Networked Capacity Building: Finish Line Grantees Social Media Training

Beth's Blog: How Nonprofits Can Use Social Media

It also connects the social media technical assistance to results. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Integrated Social Media Strategy. SMART(er) Social Objectives.

Congrats to Mazarine Treyz - The First Wiki Contributor to WeAreMedia Module 5

Beth's Blog: How Nonprofits Can Use Social Media

Mazarine shared this tip: In your next staff meeting, when discussing marketing, a. Show them social media = ROI, with who, when, and why. Jump in over at the wiki Congrats to Mazarine Treyz, Senior Development & Communications Officer, Urban League of Portland.

Presentation: Social Media & Philanthropy

Amy Sample Ward

The talk: My talk may not be as easily captured in the slides as some of my other talks are since this was a smaller group and I had the time to dive into each example and discuss it with the participants, instead of a more traditional presentation. Social Media & Philanthropy.

Social Media and the Performing Arts: Engagement First, Ticket Sales Second

Beth's Blog: How Nonprofits Can Use Social Media

Arts and Social Media View more presentations from kanter. This morning I gave a presentation for a group of senior marketing people from performing arts centers around the country on social media. The questions I got: How do know that our social media strategy can help sell tickets?

Context Is Everything: Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Mitch Arnowitz and I recently participated in an online discussion at Venture Philanthropy Partners/Leap of Reason about creating a community of practice for continuous improvement and high performance in the nonprofit sector. Flickr Photo BirkgetKing.

What is the scaffolding for learning in public?

Beth's Blog: How Nonprofits Can Use Social Media

The TCC Group is facilitating a “learn in public&# process by sharing early research findings related to 1300 capacity building grants. There has been an interesting discussion on the wiki and blogs about strategy for public learning.

Online Community Meetup Recap: Meet the TechSoup Online Community and Social Media Team

Tech Soup Blog

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels. With more than 5,000 Facebook fans, 12,000 Twitter followers, and 30,000 views on YouTube , TechSoup is doing well on social media.

Beth Kanter’s Social Media Listening for Nonprofits

NCE Social Media

Without a doubt, one of my favorite social media and nonprofit writers is Beth Kanter. This slideshare presentation is from her social media wiki and discusses the importance of knowing what people are saying about your agency on social media sites. Tags: Marketing and Awareness Tools beth social media slideshare kanter I’ve written about her work before.

TechCamp: Empowering Women Through Technology

Beth's Blog: How Nonprofits Can Use Social Media

The participants, most of them women, are exposed to a variety of tech tools, which are easy to adopt and help in organizing community activities, such as: messaging via cell phones, mapping tools, remote conferencing, arranging meetings for large groups, social networking, and more.

Connect with TechSoup at NCVS!

Tech Soup Blog

In this "speed geeking" format, participants will rotate through presenters' tables to discuss different topics. Elliot will be talking with participants about technology planning for nonprofits, and Evonne and Susan will be talking about interactive online events and social media tools. NPSM Social Wiki — The new NPSocialMedia wiki offers a one stop resource guide for nonprofits seeking help with social media at the 101 level.

Announcing ImpactRising.Org: Organizational Capacity Building Resource for Nonprofits and Consultants

Beth's Blog: How Nonprofits Can Use Social Media helps to make standards of practice explicit, so that social sector organizations like nonprofits, NGOs and foundations don’t have to reinvent the wheel. The pursuit of social change is far bigger than any one of us.

Reflections: Social Media and NGO/CSR Workshop in India

Beth's Blog: How Nonprofits Can Use Social Media

The Nasscom Foundation in India, the epicenter of nonprofit technology and social innovation, invited me to present as part of the Global CSR track in a session about reaching the Bottom of the Pyramid with technology and social media. Corporate Social Responsibility Practitioners.

Power and Light: Transparency and Effectiveness in the Nonprofit and Philanthropy World

Beth's Blog: How Nonprofits Can Use Social Media

The discussion was not a black and white debate about the definition of transparency or whether it was good or bad. I worry that we’re not discussing critically the information foundations are being transparent about – and I am not sure there is value in transparency without engagement.

E-Mediat Day 4: What does it mean to be a social media trainer?

Beth's Blog: How Nonprofits Can Use Social Media

The two discussion questions were: What are your expectations for the project as a social media trainer? Fluency in social media skills. Integrating the training and social media. The wiki also included how-to handouts to use later.

NTC: Data Visualization Panel

Beth's Blog: How Nonprofits Can Use Social Media

I am on a panel about measurement: Picturing Your Data is Better Than 1,000 Numbers:Data Visualization Techniques for Social Change. Data and information visualizations for advocacy, evaluation, social media, network analysis, operations, and more! NTC 2012: Data Visualizaiton Panel.

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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. The visual above is a social network. BTW, there's an interesting discussion about this on David Armano's blog).

Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

To create the report, an international body of experts in education, technology, and other fields convene on a wiki to review research, practice, and significant trends. This year, the rise of big data was the subject of discussions across many disciplines, including the nonprofit sector.

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Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Here’s a wiki on custom landing tabs and more advice here.

Flexible Space: The Secret To Designing Powerful Training

Beth's Blog: How Nonprofits Can Use Social Media

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. The course is about how to leverage networks and social media for learning and impact.

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The Networked NGO in Pakistan

Beth's Blog: How Nonprofits Can Use Social Media

This blog post includes some reflections on the instructional design, delivery, and insights that I hope will inform the field building discussion taking place over at the Packard OE Program site. Networked NGOs and Social Media Integrated Into Organizational Communications.

Social Network Management Systems?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Social Network Management Systems? They allow you to create stand-alone social networks. Elgg, a LAMP(hp) project, started it’s life as a learning platform with social network features, but has transmorgrified into a social network platform with learning features. tools (blogs, wikis, etc.).