article thumbnail

Nonprofit Donor Retention 101: Always Do This

Bloomerang

Email a first-person story about the impact of the donation. Learn more in my free Donor Thank You Calls eBook + Script. Send another first-person story about impact. Once a donor becomes a monthly donor, plan to send monthly emails or texts with brief donor stories demonstrating impact. tree, river, painting).

Retention 110
article thumbnail

5 Strategies for Building Long-Term Donor Relationships

DNL OmniMedia

Donors want to see their support making a real difference, and nonprofits that want to improve donor retention will need to demonstrate impact and form long-lasting relationships with their supporters. Create a script that your callers can use to keep these conversations short but impactful. Demonstrate impact.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This story should be short and to the point. But there is so much more to properly thanking donors.

Gift 119
article thumbnail

6 Types of Nonprofit Video Messages

Greater Giving

The Brand Story. A brand story relays the history, character, motivations, and other defining qualities of your nonprofit, from conception until today. The key to producing an effective brand story video is treating it like a novel. Producing an awareness video is about creating a story of change. The Awareness Video.

Video 87
article thumbnail

Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

When a gift comes in, the team member receives the donor’s details and a script to guide the conversation. Share success stories and accomplishments, demonstrating the impact of their contributions on your clients. Share success stories and accomplishments, demonstrating the impact of their contributions on your clients.

Feeds 85
article thumbnail

Interview: User Generated Content for a PSA Campaign from the Red Cross

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: The American Red Cross launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. Our goal from the beginning was to demonstrate the breadth of the Red Cross mission from a human perspective. Why are you doing? What value does it provide?

article thumbnail

Stop Selling And Start Leading

Eric Jacobsen Blog

They also recommend using storytelling , because “ people are twenty-two times more likely to remember a fact when it has been wrapped in a story.” We started our research with the hypothesis that sellers who demonstrated leadership behaviors more often would create an "awesome connecting experience" for the buyer.