Demonstration Script Story Video 
Greater Giving
FEBRUARY 25, 2021
When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Brand Story. The Awareness Video.
Get Fully Funded
APRIL 23, 2023
To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This story should be short and to the point. Personalized thank-you video. A perfect thank-you letter does both.
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DNL OmniMedia
MAY 25, 2023
Donors want to see their support making a real difference, and nonprofits that want to improve donor retention will need to demonstrate impact and form long-lasting relationships with their supporters. Create a video. Create a script that your callers can use to keep these conversations short but impactful.
Bloomerang
DECEMBER 13, 2022
This can even take the form of a video, with you thanking the donor personally in just 15-20 seconds. Email a first-person story about the impact of the donation. Learn more in my free Donor Thank You Calls eBook + Script. Send another first-person story about impact. 2 weeks after gift : another first-person story.
Bloomerang
OCTOBER 30, 2023
Address the donor by name, explain how their contribution will make a difference, and consider including a short video featuring a beneficiary expressing gratitude. They draw from an archive of videos and pictures to insert in the series that they also make available to their members. Shorter copy that tells a moving story is best.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 18, 2012
Note from Beth: The American Red Cross launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. Our goal from the beginning was to demonstrate the breadth of the Red Cross mission from a human perspective. Why are you doing? What value does it provide?
Bloomerang
AUGUST 30, 2021
Thank you phone calls for first-time donors, major donors, monthly donors, and other targeted groups to offer immediate gratification, establish trust, and demonstrate the need for the just-received gift. You can find a sample script here. Thank you videos for making a personal, human connection between the gift and its purpose.
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