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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Something in the photos and the language on the page pulled me in and made me care. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser.

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What You Need in Your Nonprofit’s Fundraiser Toolkit

Classy

In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. These different examples demonstrate to fundraisers the many unique ways they can tell their stories on their campaign pages.

professionals

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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Fuel Relief Fund on GlobalGiving. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Donors aren’t demonstrating that they’re tired of our appeals. Note from Beth: With the hurricanes, gun violence, and fires, I gave generously, including donations to Global Giving funds.

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Grant Writing and the Perfect Storytelling

Tech Soup

For example, you could use a series of headlines from the local news such as this (again, fictional): June 9, 2017 — The Daily News: Shelter Takes in 87 Abandoned Dogs. Being a little creative when trying to find a way to engage the reader sometimes pushes you into using quotes from testimonials or headlines in newspapers.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. Include 1 – 3 photos and a short video, if you have one.

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Nonprofits Using Ning: An Interview with Community Media Workshop and Best Practices

Beth's Blog: How Nonprofits Can Use Social Media

For every online social network training we do, we actually present the ning site and demonstrate ways participants can create and customize profiles, syndicate RSS feeds, post blogs, photos and videos and more. Users can import their Flickr photos from their account and promote their profile pages and widgets on Facebook.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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