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Nonprofits: Know Your Social Media Platforms

The Modern Nonprofit

Facebook is a great tool for sharing photos and videos, spreading news of events and sharing company updates. Prioritize posting photos or short videos with succinct captions over very lengthy updates. Twitter can additionally do some of the things that Facebook can do, including the posting of photos, links, and polls.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. What other museums do they follow/enjoy visiting? How engaged are they? open rate, CTR. What type of content do they respond to best?

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging. Add authenticity by using unposed images of real community members rather than stock photos.

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How Data Can Drive Your Fundraising: A Conversation With Keela’s Philip Manzano

Global Giving

Your target donor demographics, including age, location, and interests. Polls on Facebook and Twitter—this will show you what parts of your work resonate on social media. Featured Photo: Change Lives of 50 Mentally Ill for the Better by ANO CSCI Russian House. What drives people to engage with your organization.

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Nonprofit Merchandise: How to Market Your Products

Media Cause

Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. To learn more about your audience’s preferences, consider asking them through surveys and online polls.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Matthew Field. You can, however, engage in some poor man’s demographic and psychographic research. Give them a name, find a photo of them on a stock photography site and flesh out their biographical details. You could simply ask one question each month in a poll widget in your monthly email newsletter.

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