Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Amy Sample Ward

NOVEMBER 23, 2011

So far, the demographics of Google+ skew toward American males working in technology. MySpace, Friendster, FriendFeed, Diaspora, Bebo, and others all offer plenty of fuel to the argument that comparing two social platforms has to go beyond the functionality of messaging, commenting, and connecting to your friends. Community First.

Social Network 165

Social Network Network Strategy Social 165

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 34

Demographics Social Media Advocacy Online 34

Amy Sample Ward

APRIL 30, 2009

For example, you don’t need to spend an abundance of time on MySpace if the service doesn’t match the demographic you’re wanting to reach. Below are a few simple thoughts of my own: Use the social media tools that are appropriate for your work and that will connect you to your target audience.

San Francisco 100

San Francisco Netsquared Flickr Myspace 100

Zen and the Art of Nonprofit Technology

JUNE 10, 2008

Just send the company your e-mail list and tell it what social networking sites those on your list are using, their demographics, the numbers of friends they have, how many widgets they’re using, even their interests. Rapleaf digs into the usual social networking sites (Facebook, MySpace, etc.),

Public 100

Public Widget Open Source Demographics 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2007

I'm still looking for the best places to find numbers on Social Networking sites (like number of users and growth -- I'd love a chart or graph of comparisons to MySpace, Facebook, and Linked In. The chat above is from Alexa and is shows the growth of page views for facebook versus myspace over the past three years.

Develop 50

Develop Burma Alexa Myspace 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

Perhaps you need to look existing secondary research on demographics and characteristics of users (see this post for some places to start finding free information). The first question is answered by Rob's wonderful cartoon that makes the point that there are different cultures and different types of users across social networks.

Social Network 50

Social Network Network Myspace Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

They've built a profile tool over at the blog that lets you plug in some very general demographic information and get a summary of the percentage of profile types that fit that demographic. I plugged in my demographics and I'm most likely to be an inactive! created a quiz.

Profile 50

Profile Social Demographics Listserv 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

They were all on Facebook (turned their noses up at Myspace), watch YouTube videos, and use IM applications, with more 20 people on their IM lists. The people who I see using it are an older demographic, people in marketing or P.R. No surprise there. But, none used RSS readers or knew what they were. s perceptions of them. ???Maybe

RSS 50

RSS Twitter Digital Classroom 50

Zen and the Art of Nonprofit Technology

NOVEMBER 1, 2007

One of the big issues about social network platforms was that once Facebook made its platform available, and MySpace and LinkedIn followed, it looked like developers would have to port their apps to each social network. Friendster, Orkut, Hi5 and LinkedIn have very different demographic and geographic reaches.

Ning 100

Ning API Open Source Social Network 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

re not in Bebo, MySpace, Orkut, or other network? Do you know the Facebook demographics? (I Does it align with the direction your company is going? 2) Is Facebook the right network for you? Is your audience there? Do they speak and read English? Are you sure they???re I do, and it???s s not the right audience for every market).

Question 56

Question Strategy Myspace Social Network 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

This age group is increasingly on Facebook , MySpace and Twitter -- more ’mainstream’ social networks.“ Social Network Demographics: Is there a middle ground between email is for old folks, social networks are for young folks? Reece warns people not to underestimate what Boomers are doing on online social networks. by Beth Kanter.

Social Media 53

Social Media Media Social Social Network 53

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2008

The demographics of the room was 35% Gen Z, 10% Gen Y, 15% Gen X, and 40% babyboomers like me. I also always show a slide about the age demographics of email users. And, best of all, I had young people in the workshop - all age 17 and under - the generation dubbed as " Generation Z.

Social Media 56

Social Media Intergenerational Difference Remix 56

NTEN

NOVEMBER 20, 2008

But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012. When it comes to preparing for the shifting communications environment and donor demographics, your employees are your biggest asset. Four years ago, web 2.0

Money 53

Money Raise Contest Social Media 53

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

where your mini-application can extend to: MySpace, Bebo, SixApart, Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle. It will run on MySpace. Enter one site at time based on how well the demographics fits with your targeted audience. It will run on Plaxo. s your marketing strategy for OpenSocial?

Director 50

Director Open Social Social Network 50

Connection Cafe

JANUARY 14, 2010

It’s clearly one of the best channels that a nonprofit can use to reach this demographic. They live, eat, and breathe social media in its various forms – from Facebook and MySpace to Twitter and YouTube. Social media is a part of their everyday life. Telemarketing? Forget it. (By

Social Media 35

Social Media Lesson Learning Media 35

Connection Cafe

FEBRUARY 18, 2009

The true mystery lies in how we tap into this power and harness the vast WWW for our personal needs, whether they be to engage constituents, make money for a business, tap into a new demographic for a cause – the list could go on forever - and how to take what seem like highly successful anomalies and turn them into models to follow.

Companies 20

Companies Team Demographics Myspace 20

Amy Sample Ward

MAY 14, 2009

The fastest growing demographic is those 35 years old and older. A couple of examples: GreenPeace didn’t have everything they needed to conduct an email campaign so they set up a Myspace profile. Facebook General Growth data: More than 200 million active users. More than 3.5

Tools 100

Tools Tech Map Case Study 100

Care2

JULY 26, 2007

You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. Demographics: is the audience youre recruiting from the social network appropriate for your organization? Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. Demographics: is the audience youre recruiting from the social network appropriate for your organization? Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

See3

MARCH 27, 2008

Another point Brian made was that perhaps Facebook and Myspace are not for your organization. Carie Lewis , who does tremendous things on Myspace and in other social media channels, gave a case study on HSUS’s video contest after the Michael Vick dogfighting incident. In other words, to formalize that relationship is a great idea.

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 3, 2008

You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. Demographics: is the audience youre recruiting from the social network appropriate for your organization? Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Museum 2.0

AUGUST 3, 2008

puts it, “MySpace for inanimate objects.” commented that the demographic of people who are involved is much broader than you’d think, including lots of families looking for a fun, educational, free activity. Geocaching.com is a clearinghouse for thousands of items, geocaches, and geocachers, or as Seth!

Museum 20

Museum Teen Arts Project 20

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5

Social Media 34

Social Media Tools Online Advocacy 34

Museum 2.0

AUGUST 21, 2008

If you have both critics and spectators in your visitor demographic, you have fertile ground for ratings and reviews. Is there an unauthorized MySpace page about your museum or some key element of your content? The other important role is the spectators or lurkers--the people who will read the reviews.

Museum 20

Museum Review Rate Voice 20

Care2

AUGUST 7, 2007

While the exact demographic numbers are somewhat disputed , without a doubt the typical user is a young student. So by having a Facebook Cause or a MySpace Group, we know were talking to our target audiences kids and even grandkids. Colman We are just starting to stick our toes into the social network waters.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

While the exact demographic numbers are somewhat disputed , without a doubt the typical user is a young student. So by having a Facebook Cause or a MySpace Group, we know were talking to our target audiences kids and even grandkids. Colman We are just starting to stick our toes into the social network waters.

Causes 48

Causes Facebook Social Media Advocacy 48

Connection Cafe

MAY 13, 2009

Fastest growing demographic is 35 and older. > Greenpeace building up 90,000+ friends on MySpace and communicating with this audience in that space. The tools and points she covered included: Social Networks. Facebook being the major player here with general growth at this point including: > 200 million active users.

Tech 20

Tech Communication Tools Online 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

She talked about how online social networks mirror off-line social dynamics, and described the phenomenon of “white flight” from MySpace to Facebook. These themes of race and class were not lost on ethnographer danah boyd , who gave one of the most provocative presentations of the conference – quoting both Habermas and inner-city teens!

Grant 90

Grant Personal Reflection New York City 90