Best Practices for Donor Acquisition and Retention Through Direct Mail
Bloomerang
JULY 7, 2022
With that in mind, we recommend incorporating direct mail into your fundraising plan. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. When talking to your team about the benefits of direct mail fundraising, it’s important to consider factors that might influence the data.
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