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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Perhaps it’s remaining steady.

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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

Data 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. This will ultimately save you time and money, and provide members with more value that leads to increased engagement and retention. This is essentially data collection.

Taxonomy 169
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Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

In today’s data-driven world, having knowledge of analytics and data is a must. As an association professional, it’s more important than ever to stay ahead of the curve when it comes to understanding how to leverage the insights that data provides. Not one of them said with data or analytics.

Analytics 321
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Data-driven decision-making isn’t just a trendy phrase; it’s here to stay and essential for any organization’s success these days. Let’s take member retention as an example. Suppose current data reveals that 20% of members don’t renew their memberships annually.

Analytics 169