See3

MARCH 14, 2008

Share and Enjoy: Leave a Reply Get Tips and Best Practices Sign up below to get our newsletters highlighting the latest in online marketing and communications for nonprofits. Anyone else out there experimenting? Heather will be demonstrating the new MySpace Apps in a webinar in April. You can learn more about her webinars here.

Myspace 40

Myspace Application FAQ Newsletter 40

Connection Cafe

FEBRUARY 20, 2014

Utilities (search, login, social links and/or sharing). Footer links, content and copyright information. User Research data from Analytics , Surveys and Interviews , Personas , and Usability Tests can help identify what kinds of related content and promo items will be most appropriate to display on each page. Usability Tests.

Design 33

Design Process Web Phase 33

Care2

MAY 22, 2008

Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests. Instead, test everything! Thanks to both Donordigital and Amnesty International USA for sharing the full report. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests. Instead, test everything! Thanks to both Donordigital and Amnesty International USA for sharing the full report. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

AUGUST 16, 2007

The test took two cells of similar prospect groups and sent the control group their standard series of two self-mailers while soliciting the test group with a four-part email series. Like any fabulously interesting test, this one left me with a few burning questions: How were prospect names gathered for the test and control?

Social Media 28

Social Media Advocacy ROI Online 28

Care2

SEPTEMBER 18, 2007

Individual organizations still should conduct their own testing to determine which day of the week works best for them, but any test should consider Friday and Sunday as viable challengers. The author of this paper does point out though that there is no such thing as a universal "best day" to send e-mail. food for thought.

Mail 28

Mail Social Media Advocacy Case Study 28

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. However, it is worth testing a standard ask against a low-dollar ask – you need make sure the trade off of more low-dollar donors is worth the dip in your average gifts. • Ask early!

Social Media 34

Social Media Advocacy Donor Online 34

See3

MARCH 17, 2008

Not illicit, hacky apps like people have been writing so far, but authorized, tested, legitimate software, much of it free, that can tap into all the features of the iPhone. Share and Enjoy: 5 Comments comment jackie Does this mean office iPhones will be required in the next year?? There’s a video of Steve Jobs’s announcement.

FAQ 40

FAQ Newsletter Game Video 40

Care2

JANUARY 15, 2009

Get Interactive: Ask people to take a poll or share a story. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Bloomerang

AUGUST 28, 2021

Let me stop sharing here. I have a lot of great guides I’m going to be sharing today that are completely free, and I put those in the chat. I’m going to share some end-of-year fundraising truth bombs. I’m going to share some website tweaks to help you boost your conversion rate for online gifts.

Video 78

Video Fundraising Guide Test 78

Care2

NOVEMBER 26, 2007

Test a soft ask in thank you email after someone subscribers or signs a petition. Test a combined email- direct mail effort. Try testing asking strings for different donor levels. Test segments and treatments creatively. Copyright © 2008, Care2.com Follow that with a fundraising ask. Call people early.

Social Media 31

Social Media Advocacy Online Money 31

ASU Lodestar Center

MARCH 11, 2011

Since that time, as a share of total giving, religious giving has decreased from approximately one-half of total giving to just under one-third today. In the Centers publication, Philanthropy Matters , Executive Director Dr. Patrick Rooney tested eight myths about religious giving. [1] Giving USA began tracking U.S. giving in 1955.

Research 45

Research Giving Indiana Philanthropy 45

Care2

SEPTEMBER 18, 2007

3 Comments | by Share Article in Email Marketing Reader Comments (3) I just met with Eve Fox, VP of E-campaigns at M&R Strategic Services (www.mrss.com), on Friday. In any case, nonprofit e-mail marketers would do well to test what welcome message works best for them for each type of join. Has anyone tried/tested this strategy?

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 13, 2009

Receive monthly updates 7 Comments | by Share Article in Social Networking , Trends , Web 2.0 Thanks for sharing. Just last night I took a goofy test that was on the screen and before my eyes 2 people were "invited" by me to take the test. June 30, 2009 | Andi Copyright © 2008, Care2.com

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com I hope the data is useful to everyone. All rights reserved.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JANUARY 6, 2009

Google, as they often do, has created a video outlining how to create your own reports: In future posts, well show you how to define goals within Google Analytics, use Google Website Optimizer to test and optimize your donation pages.and much, much more. Receive monthly updates 2 Comments | by Share Article in Lead Generation , Misc.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 4, 2009

In this session, two marketing experts – including the progeny of a psychiatrist and a devotee of Buddhist principles – share the seven things everyone wants and show how you can achieve marketing “enlightenment” by tapping into them in all you do online. April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MAY 31, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 14, 2009

Segment, test and repeat. Receive monthly updates 2 Comments | by Share Article in Case Studies , Marketing Research , Nonprofit Benchmark Studies , Online Advocacy , Online Fundraising Reader Comments (2) Great point about hooking and engaging. May 14, 2009 | Eric Copyright © 2008, Care2.com All rights reserved.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JANUARY 15, 2009

mstem : Viral is something you want to share with friends even without being told to. Receive monthly updates 2 Comments | by Share Article in Online Marketing , Social Networking , Trends , Web 2.0 Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

DECEMBER 4, 2007

Just testing all this stuff out in early 2007, it became clear to me just how important it is for an organization to have a full-time staff position whose role is to manage the groups presence in the various Web 2.0 Copyright © 2008, Care2.com spheres -- driving your organizations content deep into the blogosphere.

Blogger 28

Blogger Social Media Site Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2010

Note from Beth: Lately, a question on my mind is whether or not the concept of Networked Nonprofits is a global one as I’ve had the opportunity to share some of the ideas beyond the US borders in Kenya and UK. I think Pratham Books , an NGO in India, is a networked nonprofit. We now use Creative Commons licenses everywhere!

License 93

License Participatory Culture India 93

Care2

FEBRUARY 3, 2009

I also share screenshots of some of our more successful ads. Receive monthly updates 5 Comments | by Share Article in Case Studies , Online Marketing Reader Comments (5) We have a Google Grant as well, and have gone through some of the same experimentation issues. Its all about coming up with great ideas, and testing, testing, testing.

Google 37

Google Grant Social Media Adwords 37

Neon CRM

JULY 5, 2023

Finally, there’s the question of copyright. When you write something, you own the copyright automatically. You can also use it to help you build outlines for video scripts, generate conversation-starters, or even ask it to summarize long-form content like research or blog posts for sharing on social channels.

Social Media 52

Social Media Trend Media Social 52

Care2

NOVEMBER 6, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. Test, test, test.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. Test, test, test.

Mail 28

Mail Social Media Online Fundraising 28

Care2

OCTOBER 22, 2008

According to Googles data-sharing policy , Google only has access to your data if you allow it. Infuture posts, well show you how to define goals within GoogleAnalytics, use Google Website Optimizer to test and optimize yourdonation pages, and much, much more. May 23, 2009 | Francesco Copyright © 2008, Care2.com

Analytics 38

Analytics Google Track Social Media 38