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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

7: Your Taxonomy Isn’t Organized In a Useful Way Challenge : Digital closets are a lot like physical closets. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. If your association doesn’t have a solid taxonomy, your team won’t pull consistent reports.

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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. Are you tagging your content, products and events?

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Tagging Discussion

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Tagging Discussion January 6, 2007 Beth started a cross-blog discussion about tagging and folksonomies, and I thought I’d weigh in. But is efficiency the most important thing?

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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

How are they different from taxonomies? Gavin's post does a great job explaining the definitions and the advantages of a taxonomy over a folksonomy. The new generation of social web sites coming online are only beginning to understand how to organize and present this content to users. social network and community sites.

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Pew Internet Report on Tagging Use

Beth's Blog: How Nonprofits Can Use Social Media

both Nancy White (via the for: option in delicious) and Michele Martin (via email) sent me the link to the recent Pew Internet report on tagging. A December 2006 survey has found the at 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. taxonomies.???

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NpTechTag MetaFeed: 2007 Version 1 - Feed Fixed, Tag Still Broken?

Beth's Blog: How Nonprofits Can Use Social Media

Gavin's Digital Diner gave us a thoughtful post about the pros/cons of taxonomy versus folksonomy, and the quality (or lack of) in user-generated content. Gavin raises some good questions: What the hell is the "NPTech" tag and how would one use it anyway? How are they different from taxonomies? Is it useful?

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