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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. .

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How to Write Fundraising Emails That Get Results

Get Fully Funded

Not the content (which most people skim in about 13 seconds or less). Anything you brainstorm that doesn’t fit in your fundraising email can be added to a list of content ideas for social media or a newsletter. It was a bleak situation and they were days away from being homeless. If you have a relevant statistic, use it here.

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Study Released: Untapped Opportunity to Engage High Dollar Nonprofit Donors via Social

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Salim Virgi The social web offers a welcome place for individual philanthropic activity (original homeless image by jlmccoy ). This version has much more content and statistics than the version we ran on Mashable last Spring! The full executive summary of the study is available for download.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Use statistics to vividly demonstrate the scale of the problem being addressed. Immediacy and response are key, even as short-form content proliferates. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. You cannot use the digital divide as a fig leaf over open site statistics anymore.

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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

Those two fundraising statistics alone show how important having a great donation website is. John Center for Homeless Men recently added some engagement to their Raisin’ the Rent event with virtual house parties ! One of the best things you can do is allow your supporters do the talking for you through user-generated content.

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

Facebook doesn’t try to hide its overwhelming favor for personal posts over branded content. Do you say homeless people or individuals experiencing homelessness?… These are your social media ambassadors. . Social media aims to connect people with people. Do you use “they” in the singular to avoid binary language?