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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

What creates more awareness and connects you to people who share your mission is expert content. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. Your organization is an expert in your field.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. How they use this technique : They added a section to their homepage content that flows with the rest of the page. Design for variable-length content.

Technique 325
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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. You can’t use an old map to explore a new world,” is wisdom from Albert Einstein that Al uses to explain his perspective on navigating change. “To The “fun stuff” at Solutions Day.

Culture 221
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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Start With the Basics: Platform, Domain Name, and Site Map The first thing you need to do in building your non-profit website is choose a platform. Next, you need a site map. This is a map that lays out the pages your site needs. When you think about your site map, think about your audience. They affect how you feel.

Profit 124
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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. 60 Minute Storytelling Workouts.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Immediacy and response are key, even as short-form content proliferates. Use surveys and donor journey mapping to understand how people engage initially and over time.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Focus on Engaging, Personalized Content in Email. Write less lengthy copy and better headlines. Email Is Back.

Digital 36