Nonprofit Tech for Good

FEBRUARY 5, 2021

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. How they use this technique : They added a section to their homepage content that flows with the rest of the page. Design for variable-length content.

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Technique Design Websites Brain 327

Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. Use keywords in image titles.

St. Louis 240

St. Louis Headline Search Google 240

Get Fully Funded

MARCH 14, 2022

Start With the Basics: Platform, Domain Name, and Site Map The first thing you need to do in building your non-profit website is choose a platform. Next, you need a site map. This is a map that lays out the pages your site needs. When you think about your site map, think about your audience. They affect how you feel.

Profit 124

Profit Websites Build Work 124

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Focus on Engaging, Personalized Content in Email. Write less lengthy copy and better headlines. Email Is Back.

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Digital Marketing Game Headline 36

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Your landing page copy and images need to be consistent with your ask. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates?

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Storytelling Fundraising Calendar Map 46

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Immediacy and response are key, even as short-form content proliferates. Use surveys and donor journey mapping to understand how people engage initially and over time.

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Lesson Fundraising Digital Test 59

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. Think of it this way: if someone notices an untrustworthy organization promoting unsavory content through the program, it could reflect poorly on Google. Your website must follow Google’s website policy.

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Grant Google Guide Nonprofit 52